The Audience Agency has been participating in a number of engagements around the world; meeting, contributing and learning as they go.

November 11, 2019
Photo of the author - Anne Torreggiani

Anne Torreggiani

Anne Torreggiani, CEO

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  • Anne recently presented at the Performing Arts Exchange and Conference, PAC Australia's 33rd annual conference, focusing this year on the fundamentals of audience development.
  • This autumn also found Anne at the EU Platform on the Future of Culture Heritage : a problem-solving approach to Cultural Heritage in the Digital Age in Prague. Here, Anne shared some of The Ausdience Agency’s recent work in the field, including our Digital Engagement in the Creative People and Places project and the DCMS’s report – Culture is Digital, to which The Audience Agency contributed.
  • Last week, Anne was in Bilbao working with Karraskan Associates, which encourages innovation in cultural organisations in the Basque Country.

Penny Mills, Chief Consulting Officer

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  • Penny Mills visited Timisoara, in Western Romania, for the Trans Europe Halles (TEH) Camp 88 meeting. The theme was growth – personal, organisational and community - and was a fantastic opportunity to meet cultural practitioners from across Europe to talk evaluation and new ways of working (which enable us to navigate complex times). TEH is one of the longest running networks, dating back to the 1980s. Its original purpose still holds true: supporting organisations in the repurposing of abandoned buildings for arts, culture and activism. For Timisoara, it is an interesting time for a city in transition, as it anticipates its designation of European Capital of Culture for 2021.

Jonathan Goodacre, Senior Consultant, International

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  • During October, Jonathan Goodacre worked in Iceland as part of the pedagogic team of the European Diploma of Cultural Project Management. This included time spent working with arts organisations in Reykjavik and at Bifrost University as well as people from around Europe, the Middle East and Africa.
  • Later in the the month, Jonathan delivered a workshop on evaluation at the IETM plenary meeting in Rijeka, Croatia which had a special focus on the audience. IETM is another long-standing European network focusing on theatre and the performing arts. Over 300 people were in attendance including large delegations from the UK.
  • In November he was in Lucca, Italy for the 9th Meeting of the Encatc International Evaluation Working Group. This cohort especially explores the evaluation of co-operative international projects as well as providing a platform for the development of standards and innovations in this field. The next meeting takes place on 12 December in Brussels with a particular focus on Creative Europe projects.

If you would like one of The Audience Agency team to talk, present, deliver a training workshop or contribute to your event please get in touch with Jonathan in the first instance.

And don’t forget to follow us on Twitter – where we often post news of such work: @audienceagents

The International Agent is a quarterly newsletter focused on international arts, culture and heritage projects, as well as The Audience Agency projects. To receive updates on our latest work overseas, visit the sign up page.