Contact

jonathan.goodacre@theaudienceagency.org LinkedIn

Jonathan is the lead for international consultancy work at The Audience Agency

His expertise lies in audience development, evaluation and professional development, especially in multi-stakeholder, international projects. Recent work included evaluating the British Council Poland, France, Viet Nam and Australia seasons, evaluating Galway 2020 European Capital of Culture and contributing to the Future Museums study on hybrid museum visitors.

Current projects include working on the ‘Hamlet’ Horizon initiative about AI in the arts and on a Playbook and workshops about audience development in Singapore.

In the UK, Jonathan has undertaken significant studies into Outdoor Arts audiences, Cultural Tourism and Community Participation as well as working with colleagues on research and consultancy.

Jonathan studied Economic and Social History and Sociology at the University of York, then worked for two decades in a variety of cultural organisations ranging in scope from pop music to experimental live art, before joining The Audience Agency in 2013.

At home in Cambridge, he is Chair of the Mill Road Winter Fair, a community event that takes place in December every year. He once sang Who Wants To Be A Millionaire on National Lottery Live with Neil Sedaka, occasionally plays for Thriplow Cricket Club and learns French with great dévouement.

Areas of expertise

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