Senior Consultant, International

Areas of expertise:

  • International approaches to audience development and cultural co-operation.
  • Evaluation and monitoring.
  • Audience research interpretation.
  • Outdoor arts, rural touring and live art.
  • Community participation projects.
  • Cultural tourism and place-shaping.
  • Innovative approaches to learning and organisational change.

Jonathan is the lead consultant for the international work of The Audience Agency as well as working on a variety of projects in the UK. He is editor of International Agent and takes a particular interest in the evaluation and monitoring of cultural projects.

He is one of the team that is conducting the evaluation of the Galway 2020 European Capital of Culture. Work on EU funded programmes includes Creative Europe projects Adeste Plus and Asset and the Erasmus Plus project Connecting Audiences. These involve investigation into new methods of audience centred experience design, research and segmentation of theatre audiences and innovative training approaches.

In the UK, Jonathan works with a range of cultural organisations to help them understand and engage with the public. This includes having worked on the comprehensive research into outdoor arts audiences as part of Audience Finder and evaluating strategic touring schemes such as Global Streets, Coasters and Silver Social. He is also working as advisor and evaluator of the Norfolk Suffolk Cultural Destinations project and the Peterborough Presents and Revolution Arts Creative People and Places initiatives.

Jonathan is part of the Pedagogic Team of the European Diploma for Cultural Project Management run by Association Marcel Hicter and is on the steering committee of the Encatc International Evaluation Working Group.

Image of Working Internationally
Working Internationally

At The Audience Agency, we believe international collaboration is a necessity across the creative sectors, helping us all to discover new people, concepts, and practices. Crucially, working outside of cultural and national siloes stokes vital innovation.

Image of Case in Point | Peterborough Presents
Case in Point | Peterborough Presents

Working with Peterborough Presents to evaluate and evolve its Creative People and Places action research programme into an active model for social representation and creative change.

Image of International Agent | Planning for People
International Agent | Planning for People

Jonathan Goodacre discusses developing and implementing a user-centered design thinking process through the large scale Creative Europe project Adeste+.

Image of International Agent | Outdoor Arts - above and beyond audience development
International Agent | Outdoor Arts - above and beyond audience development

“Experiencing culture that is live and unique to a specific public space reminds us of the value of enjoying something together.”