Senior Consultant, International

Areas of expertise:

  • International audience development and cultural co-operation
  • Outdoor Arts
  • Cultural Tourism
  • Audience development and evaluation training
  • Marketing and evaluation of community participation projects

Jonathan works with a range of arts and cultural organisations in the East of England to help them understand and develop their audiences. This includes projects such as the ‘Look Sideways East’ Cultural Tourism initiative, the evaluation of ‘Peterborough Presents …’ CPP project and ‘New Places Extraordinary Spaces’ Strategic Touring Programme project with Creative Arts East, as well as providing ongoing support through surgeries, training or linking people to other Audience Agency services.

Nationally, he is leading on the Outdoor Arts and Live Art clusters as part of Audience Finder. This includes the Outdoor Arts research produced in collaboration with ISAN since 2013 which is one of the largest and most comprehensive undertaken anywhere in the world.

Jonathan is lead for The Audience Agency on Adeste, a European Union Erasmus + project, which is researching and setting training standards in audience development across the arts, heritage and cultural sectors in Europe. He is also one of the advisors for the forthcoming study on audience development for the European Union and is part of the Pedagogic Team of the European Diploma for Cultural Project Management run by Association Marcel Hicter.

Recently, he has contributed to a variety of publications such as ‘Turning the Tide’ (Momentum, UK 2007), ‘Sustaining Cultural Development’ (Gower, UK 2013) and ‘Culture at the Edges’ (Marcel Hicter, Belgium 2014). Previously, Jonathan has worked for Cambridge Junction, Eastern Touring Agency, Momentum Arts, Metis Arts, Hoipolloi Theatre, Zinc, Anglia Ruskin University and the Arts Marketing Association.


Image of Working Internationally
Working Internationally

At The Audience Agency, we believe international collaboration is a necessity across the creative sectors, helping us all to discover new people, concepts, and practices. Crucially, working outside of cultural and national siloes stokes vital innovation.

Image of Case in Point | Peterborough Presents
Case in Point | Peterborough Presents

Working with Peterborough Presents to evaluate and evolve its Creative People and Places action research programme into an active model for social representation and creative change.

Image of International Agent | Planning for People
International Agent | Planning for People

Jonathan Goodacre discusses developing and implementing a user-centered design thinking process through the large scale Creative Europe project Adeste+.

Image of International Agent | Outdoor Arts - above and beyond audience development
International Agent | Outdoor Arts - above and beyond audience development

“Experiencing culture that is live and unique to a specific public space reminds us of the value of enjoying something together.”