We use engaging design-based techniques to help different teams work together creatively to get to know and plan for future audiences.

Audience Centred Experience Design is a new approach to creating end-to-end experiences for and, crucially, with your audiences. Designed and tested by The Audience Agency with theatres, galleries and museums in 7 countries, ACED is the key to building lasting relationships with totally new and more diverse audiences.

We can help you to:

  • Engage a new audience. We work with you to design a relevant new experience - from first communication to follow-up visit. At the same time, your whole organisation will learn…
  • Embed a culture of co-design. Your whole team will learn simple, effective techniques for co-design and co-creation.
  • Break down barriers. Learn how to identify and remove any perceived barriers you inadvertently put up, organisation-wide, which keep some people away.
  • Reach less confident audiences. We help your team to recognise what less culturally assured audiences need in order to feel welcome and included.
  • Create more relevant experiences. Learn how to use data, research and prototypes to realise new ideas, centred in real audience habits and feedback.
  • Develop a more inclusive team spirit. We help to get your teams pulling together creatively and developing positive habits for future collaboration.


Get in touch to find out more about Audience Centred Experience Design and how it could work for you

Image of Visitor Journey Mapping
Visitor Journey Mapping

When responsibilities are divided across an organisation and your offer develops in different ways over time, a visitor's experience can become fragmented.

Image of Case in Point | Services for Data Haters
Case in Point | Services for Data Haters

Harnessing user-centred design to understand how to to make data more accessible and valuable across the arts, culture and heritage community.

Image of Anne Torreggiani
Anne Torreggiani

Chief Executive Officer

Image of Sophia Woodley
Sophia Woodley

Design Manager (Golant Innovation)