Hello and welcome to the Digital Snapshot, bringing you all the latest digital news, inspiration, tips and guidance for the arts, culture, museums and heritage world.
Hey there. There have been some big changes in the political landscape here in the UK over the last week or so, only time will tell what that means for the sector - but here's hoping. In more general news, the weather's a bit pants right? Wake me up when it's summer.
A couple of weeks back I joined our Director of Evidence & Insight, Oliver Mantell, for one of our TEA Break events focusing on 'Reviews & Recommendations'. Oliver unpacked our latest research into audience trends around where people find trusted sources of information and inspiration for things to do. I provided some thoughts and context to the research, with a particular focus on digital audience behaviours. I've shared some of those insights links below and you can watch the full recording on our YouTube channel.
Also, FYI there's something potentially REALLY good in the 'Something good' section. Enjoy and chat next time.
📰 Latest news
- If you're still using Twitter, you might have noticed that analytics have been locked behind the paid account. Just in case you needed another reason to abandon the platform and be done with it.
- Here's a great overview of how the general election played out on TikTok.
- AI has driven a 48% increase in Google emissions. And that's just Google.
🤓 Useful / shareable
- As part of the TEA Break session (mentioned in the intro) I shared a link to changing audience behaviours around search. Younger people are relying more heavily on social media platforms, particularly TikTok, for search (vs the more standard search engines like Google).
- Another link from the TEA Break discussion, YouGov recently conducted research into the impact of AI generated content on audience trust in the news and journalism. Something to think about if you're utilising generative AI in your content creation.
- The BBC had a live-streaming set up at every election count in the UK. This is useful look at the kit they used and how they did it.
- I love the Storythings newsletter 'Attention Matters'. Here's an excellent edition looking at rules to succeed in the next era of content discovery.
- Palaeontologists are using RFID (Radio-frequency Identification) to tag and track the bones that they find.
💥 Distracting / entertaining / inspiring
- Back in 2021 I spotted a story about Japan's efforts to remove the use of floppy disks in government. They have only just announced that the project has been a success. Today it's floppy disks, tomorrow it will be USBs. It won't be long until everything is in the cloud and physical media / storage is a thing of the past.
- Here's an interesting look at the future of Google and search - how will it change the web and what does that mean for content producers?
- A museum partnership in New York Citay is inviting visitors to take home fragments of digital artworks.
- I'm a big fan of the online bank Monzo, particularly for travelling abroad (this is not a paid plug, but I'm here if they're reading). They recently published their writing principles, which is pretty much a tone of voice document. It's long, but well worth a read to get an idea of their successful approach. H/T to Adam Koszary for sharing on LinkedIn and still contributing links to this newsletter ❤️.
- Everything is a game these days. I guess they assume we won't do it if it isn't fun. Here's a look at how gamification has taken over the world.
👍 Something good
- In case you didn't know, Hotjar offers a free lifetime Ask Business plan for approved non-profits. That could be you! H/T to Shakespeare Globe's Matthew Hodson for bringing it to my attention.
And that’s all for this edition.
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You can find all past editions of the Digital Snapshot here.
