Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.
If you're a senior manager in a museum (or can pass this onto one), then Coventry University would love to hear about your organisation's experiences of embracing digital (or not!) for their research into the development of digital practices in the sector.
It only takes around 12 minutes and you can complete it here, but the deadline is 31 August!
Latest News
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Google has released a 'helpful content update'. They've realised that people gaming SEO tactics is creating crap search results, so they want to ensure "people see more original, helpful content written by people, for people."
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Culture24 is running in-person workshops on digital leadership across the UK throughout September. Sign up here, and I'll see some of you in Cardiff.
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TikTok nearly got banned in the USA. Part of the reason it didn't was by agreeing to their data being routed through Oracle's cloud infrastructure. Now, Oracle is auditing TikTok's algorithm and content moderation models to ensure they aren't being manipulated by the Chinese government.
Useful / bookmarkable
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Google has updated their online Google Analytics Certification to cover Google Analytics 4.
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Culture24 is running their final online seminar on digital leadership on 20 September, this time on what your organisation can do around digital to meet environmental goals and tackle the climate crisis. Sign up here.
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I wrote up some quick thoughts on the three areas of expertise I think makes good social media in cultural organisations.
Distracting / entertaining / inspiring
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You may have noticed a shift in tone in the White House's Twitter account, and it's because Megan Coyne - the voice of the viral New Jersey government twitter account - is now in charge. (No.10 Downing Street - if you're reading and want to employ me, I don't want to work for you because you're terrible.)
- Amazon's 7 rules for writing memos is genuinely good advice, though it misses out rule no.8: 'Instead of using the word 'Union', use the phrase 'Commie scum'.'
- People get tied up trying to understand what digital storytelling means. It means telling stories. That's it.
Good Reads
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Seb Chan published his keynote at the ICOM 2022 conference: Museums and technology, a gentle provocation. The conference also approved the new definition of a museum. The fact it took 18 months prompted a colleague to ask 'How many museum professionals does it take to change a lightbulb?'
And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. Don't forget we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.
You can also post your thoughts on digital and data-related topics to us and a wider community through our newly launched Community forum.
You can find me or The Audience Agency on Twitter. See you soon.
Adam Koszary
Head of Digital, The Audience Agency
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.
