Our combination of research and consultancy skills makes us exceptionally well placed to help support your audience development strategy, understand the current impact and uncover where the best opportunities lie. Our team can offer practical advice and insight so that you are clear on what activity and channels to prioritise in order to have the greatest impact.
We can help you to:
Create a digital strategy
Ensure that your digital work is as effective as it can be and is aligned with your overall organisational objectives.
Understand your audiences' digital behaviours
Learn how your audiences use digital platforms and devices, both online and in the physical world.
Develop a meaningful digital analytics framework
See yourself through the eyes of your audience
Understand your audiences’ perception of your digital content.
Reach specific types of audiences
Get advice, support and guidance to help you reach audiences who may be currently under-served by your existing approach, engage existing audiences and understand how to use digital to drive specific actions, such as ticket sales, visits or sign-ups.
Develop practical digital skillsSupport yourself and your team to feel more comfortable using digital tools.
Review your approach to measuring the value of your online activity.
1. Digital strategy development
Most cultural and heritage organisations find that having a specific digital strategy helps them to ensure that digital channels and technologies are used in the most meaningful way possible, resulting in the greatest impact.
Our team can collaborate with you to produce a digital strategy that aligns with your overall organisational objectives and is clear about the priorities for both your outward facing activity and your internal development. The digital strategy development process can help to identify key missing practical skills within teams and provide a roadmap to develop an organisation that is more digitally literate across all departments.
We have worked to develop digital strategies with
organisations of all shapes and sizes, including Forced Entertainment, Barnsley
Museums, Polka Theatre, Kent Music and Dorset History Centre. Whatever your organisation,
we can tailor our work to fit your needs.
2. Understand your audiences' digital behaviours
How do your audiences use digital platforms in their contact with you? Does your website encourage them to visit? Do they use their mobile phones as part of a visit? What role does your social media activity have? Does their behaviour change depending on their age or profile? What about online only audiences?
We can help you to understand exactly how, when and
why your audiences use digital platforms and whether your digital footprint is
effective. Read about our work with The National Gallery to get an idea of the kind of help we can offer.
3. Digital engagement
We can provide advice and guidance on how to use digital channels to grow your existing audiences or reach new ones. Whether in relation to a specific project or as part of your ongoing work, we will provide a fresh perspective, digital expertise and in-depth understanding of audience development, to help you develop an effective approach.
4. Developing digital content that resonates
Increasingly the digital content that you create and share is one of the main ways in which organisations engage with audiences online. Whether via your website, social media channels or other digital platforms, understanding the true impact of your content is hugely valuable.
We can give you deep insights into how existing and
potential audiences relate to your content, what perception it gives them of
your organisation, whether it helps to cement their loyalty, or encourages them
to take certain actions, such as buying a ticket, visiting your venue or
heritage site, or signing up to your newsletter.
Read about our work with English Heritage to get an idea of the kind of help we can offer.
5. Evaluating online impact
Due to the myriad of different analytics tools
employed across each platform and channel, evaluating the impact of your online
activity can be difficult. We are experts in digital metrics so whether you
want to develop a meaningful measurement framework to help with your monitoring
and reporting or understand the impact of your online activity on a project
basis, we can help.
Read about our work with Art UK to get an idea of the kind of help we can offer.
6. Training & Mentoring
Whether you need a one-off training workshop on a specific digital topic, ongoing mentoring and support or a series of webinars, we can help. We have delivered hundreds of training sessions to organisations of all different sizes across the UK and internationally.
Example topics include developing a digital
strategy, getting the most out of social media, an introduction to paid social
media advertising, developing a digital metrics framework, beginners and
intermediate Google Analytics.
Read about our work with The British Council in South America to get an idea of the kind of help we can offer.