Talking Evidence and Audiences | August 2024

It's been a changeable few years for ticket sales in the cultural sector. What we'd initially hoped would be a sharp rebound after the pandemic, has turned into something more complex. 

Despite an overall decline in ticket sales, some segments have surged, underscoring the importance of understanding audience subsegments to navigate these shifts effectively.

Our Consultant Director Jane Finnis explores the benefits of AI for the arts and culture sectors on the Clore Leadership website. In these fast-paced and volatile times feeling uncertain is the correct response. It's a complex operational environment that many of us in the cultural sector feel unprepared for, in particular when it comes to digital.

New and noteworthy - bookmark reading list

• Steven Hadley presents his recently published book Cultural Leadership in Practice: Beyond Arts Management at an upcoming online event.
• The Culture Secretary declared culture, media and sport sectors are crucial to national growth mission.
• The Reading Agency released their State of the Nation's Adult Reading 2024 Report, giving depressing news on reading for pleasure.
• Did you see the Campaign for the Arts' State of the Arts Report?
• This is an interesting read on placemaking: Research Digest Culture and Placemaking from the Centre for Cultural Value.
• Also from the Centre for Cultural Value: a new book Pandemic Culture, exploring the impacts of Covid-19 on the UK cultural sector.

Join us for a TEA Break...

Our regular short TEA Break events are a great way to catch up on our latest audience research and sector knowledge, and discuss your own experiences.

TEA Break | Party size & group bookings Wednesday 11 September, 2.15-3.00pm In this session we’ll dig in to our datasets to explore trends and changes in party size – are people now making larger or smaller bookings? And are some Audience Spectrum segments more likely to make larger bookings than others?

Now booking...

Place Forum | Creative Industries: Place-based Sector Development Thursday 26 September, 9.30am-11.30am In partnership with the Creative Industries Council, this free event will discuss how the creative sector can contribute to unlocking economic growth and breaking down barriers to opportunity - looking ahead to local growth plans and further devolution.