Discover how a human-centred design approach can help you create content that resonates with your communities.

Creating content can feel like running on an endless treadmill, but more organisations are learning to take a step backwards, examine what content is truly valuable for communities and work with them to produce it.

This session will focus on human-centred design techniques for working with communities and demonstrate how it informs practical approaches, ideation techniques and effective reporting on content and its creation.

We will explore techniques for identifying and involving specific communities you work with and where you can identify opportunities to create content for and with them for mutual benefit.

It will provide practical tips on how to use your time efficiently and make impactful and creative content, plus tricks to give it some extra magic.


  • Those working in community engagement, participation or learning who want to incorporate content into their work
  • Digital marketers
  • Content creators

What you will learn:

  • How a human-centred design framework works in practice
  • Case studies to inspire your own work
  • How to structure the way that you work to create great content
  • Tips and tricks to unlock creativity and impact in your content


Adam Koszary, Head of Digital

Adam has ten year’s experience creating viral and impactful content for organisations such as the Royal Academy of Arts, Tesla and The Museum of English Rural Life.

Liam Smyth, Consultant (Digital Inclusion in Culture)

Liam specialises in human and audience centred experience design. Prior to joining The Audience Agency, Liam spent six years establishing a Creative People and Places project in the Black Country.


This session takes the form of a 30-minute seminar with 15 minutes of discussion and Q&A.

Date: Friday 20 January 2022, 1:30 PM - 2:15 PM

Cost: Free

Book your place


All events will provide Zoom automated transcription in English. Other access services, including Live transcription (instead of Zoom's automated transcription) and British Sign Language interpretation, can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made.