Good audience development planning is at the heart of successfully retaining audiences and reaching new ones. This webinar will work through the process of creating an audience development plan and will include a framework to follow, which can be adapted for your own organisation.
The session will look at using insights about your own audiences, your organisation and the wider environment to identify opportunities and priorities, firmly putting audiences and their needs at the centre of the planning process. It will cover setting goals and objectives for audience development, developing strategies and action plans and measuring success. There will be tips around how to bring your whole organisation on board with audience development planning and signposting to a range of resources to support the planning process.
This session is suitable for anyone responsible for or involved with audience development planning in their organisation. In particular, it may be useful for those who would like a framework to approach the process or a refresher of the steps to consider in creating a plan.
What you will learn:
- A framework for audience development planning
- Using insights to inform planning and placing audience needs at the heart at the process
- Setting goals and objectives for audience development, developing strategies and action plans
- Measuring success
- How to bring your whole team on board with audience development planning
- Resources to support the planning process
Catherine Bradley, Senior Consultant
Catherine has considerable experience in supporting a wide range of cultural organisations with audience development planning.
This session takes the form of a 90 minute workshop-style webinar.
Date: Monday 13 December 2021, 1:30 PM - 3:00 PM
All events will provide Zoom automated transcription in English. Other access services, including Live transcription (instead of Zoom's automated transcription) and British Sign Language interpretation, can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made.