A new approach to creating end-to-end experiences for and, crucially, with your audiences.

We can help you to engage an entirely new audience by designing a relevant, fresh experience - from first communication to follow-up visit. At the same time, your whole organisation will learn to:

OFF the shelf

Our off-the-shelf solutions are quick-win ways to make meaningful change fast.

designed for you

We work directly and collaboratively with your team to help you address your organisation's unique challenges and design long-term solutions that are right for you.

Visitor Journey Mapping

We work with you to map and transform how patrons experience your whole offer, from content & curation to parking & loos.

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Embedding a culture of audience insight in your organisation

Working with your strategic management team, we help your organisation build confidence around using data to drive decision making.

Audience Centred Experience Design

We use engaging design-based techniques to help different teams work together creatively to get to know and plan for future audiences.

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related RESOURCES

Image of Feature | Audience Development is dead. Long live Audience Centred Design.
Feature | Audience Development is dead. Long live Audience Centred Design.

Technocratic, old-school approaches to building audiences have only worked among privileged groups. The sector needs to think harder about what people actually want, says Anne Torreggiani.

Image of Feature | Working together to articulate cultural value
Feature | Working together to articulate cultural value

When the coronavirus crisis ends and government is prioritising what happens next, nothing will be more important than being able to articulate cultural value.

Image of International Agent | Planning for People
International Agent | Planning for People

Jonathan Goodacre discusses developing and implementing a user-centered design thinking process through the large scale Creative Europe project Adeste+.

Image of Case in Point | Visitor Journey Mapping in a London museum
Case in Point | Visitor Journey Mapping in a London museum

Working with a London museum to understand the impact that their new contemporary entrance and more accessible exhibition space has had on improving visitors' experiences.

Image of Case in Point | Services for Data Haters
Case in Point | Services for Data Haters

Harnessing user-centred design to understand how to to make data more accessible and valuable across the arts, culture and heritage community.

Image of Anne Torreggiani
Anne Torreggiani

Chief Executive Officer

Image of Case in Point | Northern Broadsides
Case in Point | Northern Broadsides

How touring theatre company, Northern Broadsides, used Audience Spectrum to exceed its fundraising goals.

Image of Case in Progress | London Borough of Culture 
Case in Progress | London Borough of Culture 

The Audience Agency is the official evaluation partner for the Mayor of London’s London Borough of Culture.

Image of Feature | A snapshot of older audiences
Feature | A snapshot of older audiences

What are the characteristics, interests and motivations of the over-65 demographic? Lucie reveals all.