Engaging audiences, visitors, customers or users is at the heart of any arts organisations’ mission. Getting to know those who do, could or would like to engage is the first step towards developing long-lasting relationships.

We can help you to:

  • Know your own strengths. Realise and evaluate what you already know about your audiences in order to develop a holistic strategy, embedded with mission and purpose.
  • Make a plan. Devise and develop your audience development strategy. We can produce, facilitate or mentor your organisation’s audience development planning.
  • See the big picture. Bring together layers of evidence and insight - from population data to bespoke audience profiling.
  • Understand your audiences. Using evidence - start with profiling your audiences, build a picture of their arts and culture interests and understand what makes them tick.
  • Build an audience profile. Develop an overview of those you engage and those you don’t yet, to create a unique segmentation profile of your organisation's audiences.
  • Transform your organisation's culture. Get on the right track and your whole organisation will understand where audiences fit across the organisation and in individual roles.

Get in touch to talk about developing your audiences

Off the shelf

Affordable, quick-win ways to make meaningful change.

Designed for you

Working collaboratively to find solutions for your unique challenges.

Get a more flexible perspective on your audiences

Custom Reports help you to define and compare your own audience groups or behaviours with those of the larger Audience Finder data set.

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Image of Silhouettes against window out to Saint Pauls

Embed an Audience-led Culture

Working with your strategic management team, we help your organisation build confidence around using data to drive insight-led decision making.

Digital for Audience Development

Find, reach, & engage digital audiences, understand digital behaviours, & develop a digitally literate culture.

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RELATED RESOURCEs

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Feature | Connecting a diverse programme with diverse audiences

Sebastian Cheswright Cater explains how Sadler’s Wells talk to its audiences with personalised precision using bespoke segmentation modelling.

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Writing an audience development plan isn't just a tick box exercise, it's a valuable process.

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What are the characteristics, interests and motivations of the over-65 demographic? Lucie reveals all.

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Arts Council England commissioned The Audience Agency to understand the extraordinary reach of public libraries and especially how audience research and data are accessed and used by library practitioners.

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An Population Profile Report Plus (PPR+) gives a detailed view on the profile and demographics of a particular area, including splits by postcode sector.

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