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Audience Development & Participation
Planning experiences with and for audiences.
Engaging audiences, visitors, customers or users is at the heart of any arts organisations’ mission. Getting to know those who do, could or would like to engage is the first step towards developing long-lasting relationships.
Getting to know those who do, could or would like to engage is the first step towards developing long-lasting relationships. We can support you to engage a range of audiences with specific interests, including families and local communities, younger and older people, informal and formal learning audiences, people with support needs, and people with disabilities.
Know your own strengths: Realise and evaluate what you already know about your audiences in order to develop a holistic strategy, embedded with mission and purpose. Evaluate your existing projects and participation programmes to see what's working well and what could work harder.
Make a plan: Devise and develop your audience development strategy. We can produce, facilitate or mentor your organisation’s audience development planning.
Understand your audiences: Using evidence - start with profiling your audiences, build a picture of their arts and culture interests and understand what makes them tick.
Build an audience profile: Develop an overview of those you engage and those you don’t yet, to create a unique segmentation profile of your organisation's audiences.
You’ve helped us transform the way we work. I wish we’d started working with you 12 years ago – it would have saved us so much time and effort!
Many of our team specialise in Audience Engagement, here are just a few:
As well as our bespoke consulting and research services, we also have subscriptions and one-off reports available in our Audience Answers and Audience Spectrum platforms.
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