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The full arts, culture and heritage spectrum | Different sectors in our community have faced specific challenges over recent years. We've been able to aid in their recovery by drawing on our experience from over 10 years of service to the sector, with a thorough understanding of visitor needs across industries. Have a look through some of our artform insights...
Sectors | Museums, Galleries & Heritage
Evidence to help build an understanding of how audiences have engaged with Museums, Galleries and Heritage before, during and moving out of the pandemic.
Sectors | Performing Arts
Evidence to help build an understanding of how audiences have engaged differently with mainstream, classical and contemporary Performing Arts before, during and moving out of the pandemic.
Sectors | Outdoor Arts & Festivals
Evidence to help build an understanding of how audiences have engaged with Outdoor Arts before, during and moving out of the pandemic.
Sectors | Libraries & Literature
Evidence to help build an understanding of how audiences have engaged differently with Libraries and Literature based events during and moving out of the pandemic.
AN international presence | The Audience Agency Group works across the world on a range of initiatives, partnerships and projects. We value working internationally not just to share our expertise but as a means of discovery – to learn from new people, to evolve our concepts and practices. Find out more about our work across the globe...
examples of our collaborations | Our Consultancy and Research services are rooted in our mission and values. We enable organisations to increase their reach, relevance, and resilience by helping them to better understand and engage with their audiences and communities. Browse some of the projects we've worked on, both home and away...
Case in Point | Theatr Brycheiniog
Harnessing the power of Audience Spectrum to map out a strategic, data-driven approach to embracing new audiences and encouraging anxious returners in South Wales's altered post-pandemic landscape.
Case in Point | Edinburgh International Festival
With the streets of Edinburgh awash with culture vultures throughout the month of August, Audience Spectrum helped the EIF identify and communicate with their own audiences - both loyal and latest - amongst the throng.
Case in Point | Digitally Democratising Archives
Over 6 months, The Audience Agency has been supporting 10 magnificent action-research projects as they ask how (or if) digital technology can bring communities and archives closer together.
Case in Point | ASHTAR International Youth Theatre Festival
A hybrid festival, that brought together 15 theatre groups to perform live and recorded shows, both online and in-person for audiences in Ramallah and UK.
Case in Point | St Helens Council Library Service
How the Senior Arts In Libraries Officer for St Helens Council used Audience Finder to make a successful case for revolutionising marketing practices.
Case in Point | Lighting up Oxford Street
Working with the New West End Company to understand the impact of their annual Christmas Lights Switch-On event.
Case in Point | British Museum
Working with the British Museum to create a Roadmap resource, complete with tools and templates, that can be used by organisations across arts, culture and heritage to diversify their recruitment practices.
Case in Point | The V&A Museum
Working with a London museum to understand the impact that their new contemporary entrance and more accessible exhibition space has had on improving visitors' experiences.
Case in Point | Create Church Street
Working with Westminster City Council to evaluate the regenerative impact of a programme of artistic projects designed to engage, inspire and unify the local community.
Case in Point | Northern Broadsides
How touring theatre company, Northern Broadsides, used Audience Spectrum to exceed its fundraising goals.