We work with cultural organisations of many different shapes and sizes, across all the arts sectors, throughout the UK and abroad.

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The full arts, culture and heritage spectrum | Different sectors in our community have faced specific challenges over recent years. We've been able to aid in their recovery by drawing on our experience from over 10 years of service to the sector, with a thorough understanding of visitor needs across industries. Have a look through some of our artform insights...


AN international presence | The Audience Agency Group works across the world on a range of initiatives, partnerships and projects. We value working internationally not just to share our expertise but as a means of discovery – to learn from new people, to evolve our concepts and practices. Find out more about our work across the globe...


examples of our collaborations | Our Consultancy and Research services are rooted in our mission and values. We enable organisations to increase their reach, relevance, and resilience by helping them to better understand and engage with their audiences and communities. Browse some of the projects we've worked on, both home and away...

Image of Case in Point | Theatr Brycheiniog
Case in Point | Theatr Brycheiniog

Harnessing the power of Audience Spectrum to map out a strategic, data-driven approach to embracing new audiences and encouraging anxious returners in South Wales's altered post-pandemic landscape.

Image of Case in Point | Edinburgh International Festival
Case in Point | Edinburgh International Festival

With the streets of Edinburgh awash with culture vultures throughout the month of August, Audience Spectrum helped the EIF identify and communicate with their own audiences - both loyal and latest - amongst the throng.

Image of Case in Point | Digitally Democratising Archives
Case in Point | Digitally Democratising Archives

Over 6 months, The Audience Agency has been supporting 10 magnificent action-research projects as they ask how (or if) digital technology can bring communities and archives closer together.

Image of Case in Point | ASHTAR International Youth Theatre FestivalĀ 
Case in Point | ASHTAR International Youth Theatre FestivalĀ 

A hybrid festival, that brought together 15 theatre groups to perform live and recorded shows, both online and in-person for audiences in Ramallah and UK.

Image of Case in Point | St Helens Council Library Service
Case in Point | St Helens Council Library Service

How the Senior Arts In Libraries Officer for St Helens Council used Audience Finder to make a successful case for revolutionising marketing practices.

Image of Case in Point | Lighting up Oxford Street
Case in Point | Lighting up Oxford Street

Working with the New West End Company to understand the impact of their annual Christmas Lights Switch-On event.

Image of Case in Point | British Museum
Case in Point | British Museum

Working with the British Museum to create a Roadmap resource, complete with tools and templates, that can be used by organisations across arts, culture and heritage to diversify their recruitment practices.

Image of Case in Point | The V&A Museum
Case in Point | The V&A Museum

Working with a London museum to understand the impact that their new contemporary entrance and more accessible exhibition space has had on improving visitors' experiences.

Image of Case in Point | Create Church Street
Case in Point | Create Church Street

Working with Westminster City Council to evaluate the regenerative impact of a programme of artistic projects designed to engage, inspire and unify the local community.

Image of Case in Point | Northern Broadsides
Case in Point | Northern Broadsides

How touring theatre company, Northern Broadsides, used Audience Spectrum to exceed its fundraising goals.