We work with arts, culture and heritage organisations across the UK to help them understand who their audiences are and discover who they could be.

The Audience Agency's expert team of researchers, consultants, trainers and sector specialists work with arts, culture and heritage organisations of all shapes and sizes across the UK. We work collaboratively with venues, individuals, teams and - most importantly - audiences, to improve your ability to offer your visitors the best experience possible and understand what that would look like for them.

Along with decades of audience development experience, our expertise is rooted in the world's largest database of arts, culture and heritage attendance. Over 10,000 users in England, representing millions of visitors, currently contribute to the Audience Finder data-set and the number is growing rapidly thanks to our recent expansion into Wales and now Scotland. With offices in London and Manchester, as well as teams operating nationwide, we are committed to levelling the cultural playing field and ensuring that your audiences get the most out of your offer, wherever you are.

Join Audience Finder today and benchmark your audience data against other organisations in your sector and your local population.

Audience Finder UK

Darganfod Cynulleidfa / Audience Finder Wales

Audience Finder Scotland

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working with arts, culture and heritage organisations across the uk

Image of Case in Point | Visitor Journey Mapping in a London museum
Case in Point | Visitor Journey Mapping in a London museum

Working with a London museum to understand the impact that their new contemporary entrance and more accessible exhibition space has had on improving visitors' experiences.

Image of Case in Point | Peterborough Presents
Case in Point | Peterborough Presents

Working with Peterborough Presents to evaluate and evolve its Creative People and Places action research programme into an active model for social representation and creative change.

Image of Case in Point | Art UK
Case in Point | Art UK

Working with Art UK, a charity transforming access to the nation’s art collections, to diversify their online audiences.

Image of Case in Point | Furtherfield
Case in Point | Furtherfield

Working with a London based art and technology centre and an immersive technology design studio to understand how community stakeholders can take ownership of how their public spaces evolve.

Image of Case in Point | Enhance
Case in Point | Enhance

We have been working with Extant, the UK’s “leading national organisation for the development and delivery of opportunities for visually impaired people to engage with the performing arts”, to evaluate the impact of their innovative Enhance pilot program.

Image of Case in Point | Create Church Street
Case in Point | Create Church Street

Working with Westminster City Council to evaluate the regenerative impact of a programme of artistic projects designed to engage, inspire and unify the local community.

Image of Case in Point | East Durham Creates
Case in Point | East Durham Creates

How a Creative People and Places participant combined Audience Finder and Audience Spectrum insights to build an audience representative of its local population.

Image of Case in Point | Northern Broadsides
Case in Point | Northern Broadsides

How touring theatre company, Northern Broadsides, used Audience Spectrum to exceed its fundraising goals.

Image of Case in Point | PROCESSIONS 2018
Case in Point | PROCESSIONS 2018

Working with Artichoke to evaluate one of the UK’s largest mass audience participation artworks, celebrating 100 years of votes for women.

Image of Case in Point | The Roses Theatre
Case in Point | The Roses Theatre

How Audience Finder revolutionised The Roses Theatre’s fundraising and corporate sponsorship practices