Digital Snapshot | 13.09.22 | The Audience Agency

Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.

There's still time to book for Culture 24's in-person workshops on senior digital leadership, happening on 16 September in Manchester, 21 September in Cardiff and 23 September in Leicester. Book here!

Latest News

Twitter are testing their Edit button. In the test, tweets can only be edited up to 30 minutes after publication and "edited Tweets will appear with an icon, timestamp, and label."
The explosion of AI-generated art is causing controversy after a piece won an art competition, leading to questions like: does telling a computer to create an artwork make you an artist?
Michelle Donelan is the new Secretary of State for DCMS. She's previously held ministerial roles primarily in Education, and before entering parliament had some experience in marketing and TV.

Useful / bookmarkable

You use a homepage to buy tickets, I use it to find a specific page for Boar Vessel, Etruscan, 600-500 BC. We are not the same. Georgina Brooke has written about why people are on your homepage and how to meet their needs(including a handy template).
If you don't understand how AI-generated images work (which I definitely didn't), this Twitter thread goes some way to explaining the process.
Lots of places are investing in placemaking projects, and as part of Unboxed Festival the Story Trails app combined augmented reality, virtual reality and local performers for an immersive tour of Bristol (and other locations earlier in the year).

Distracting / entertaining / inspiring

What the metaverse would look like in real life.
Have you noticed every museum rebrand usually just ends with a new logo as a big M? Here are some more memorable museum rebrands.
I've already done a lot of AI stuff in this newsletter, but this is genuinely very cool. Karen Cheng got Dall-E to generate new outfits and superimpose it on her body in video.

Good Reads

This article by Fransje Pansters explores what we can learn from YouTube yoga tutor Adriene's approach to content, and it's a really neat example of putting the marketing/engagement funnel to good use.

And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. Don't forget we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.

You can also post your thoughts on digital and data-related topics to us and a wider community through our newly launched Community forum.

You can find me or The Audience Agency on Twitter. See you soon.

Adam Koszary

Head of Digital, The Audience Agency

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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.