Join this session for a walk through a no-nonsense process for creating an audience development plan which you can put into practice straight away to help you successfully retain audiences and reach new ones.

Good audience development planning is at the heart of successfully retaining audiences and reaching new ones. This session will guide you step by step through audience development planning using an easy-to-use framework, which can be adapted for your organisation.

The session will help you use insights about your audiences and communities and the wider environment to identify opportunities and priorities, as well as put audiences and their needs at the centre of the planning process. It will cover setting goals and objectives for audience development, developing strategies and action plans and measuring success. The session will also help you future-proof your plan and includes tips on how to bring your whole organisation on board with audience development planning. We’ll also signpost you to a range of resources to support the planning process.


This session is suitable for anyone responsible for or involved with audience development planning in their organisation. In particular, it may be useful for those who would like a framework to approach the process or a refresher on the steps to consider in creating a plan.

What you will learn:

  • A framework for audience development planning.
  • Using insights to inform planning and placing audience needs at the heart of the process.
  • Setting goals and objectives for audience development, developing strategies and action plans.
  • Measuring success.
  • How to bring your whole team on board with audience development planning.
  • Resources to support the planning process.


Jacqui Fortnum, Senior Consultant


This session takes the form of a 90-minute workshop-style webinar with the opportunity to ask questions.

Cost: Free

Date: Thursday 14 December 1:30 PM - 3:00 PM

Book your place


All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at