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Business Development Officer

Areas of expertise

  • Business development
  • Account and client management
  • Print distribution
  • Digital marketing

In her role as Business Development Officer, Beth works closely with the consultancy team to coordinate new business acquisitions, support in the development of bids and tenders and assist in meeting revenue aims across The Audience Agency’s range of services.

Beth first joined The Audience Agency in 2016 as Marketing Services Assistant for Audience Connect. In this role, she worked with clients based in the North West to develop their print distribution and digital marketing campaigns. In 2017, the Audience Connect team and services merged with London Calling Arts Ltd. Beth’s role was transferred between organisations and she progressed to become Sales Team Leader and was responsible for sales generation and the day-to-day operations in London Calling’s Manchester office. Within this post, she worked closely with organisations such as The Lowry, Manchester International Festival, Storyhouse, Science & Industry Museum, Royal Exchange Theatre, RHS Bridgewater and the Hallé. Prior to joining The Audience Agency, Beth worked as an Event Producer for Manchester Food and Drink Festival.

Beth has a degree in English Literature and Theatre from the University of Sheffield and is a regular volunteer at The Edge Theatre & Arts Centre where she supports with front of house and box office duties. Aside from her love of theatre and a good book, she enjoys travelling, crafting and experimenting in the kitchen.