Build strong relationships with the audiences you have, and those you are yet to discover.
Achieve meaningful creative and cultural change, working in place-based partnerships.
Use our data and development toolkit to share, compare and apply audience insight.
Changing cultural participation patterns through the pandemic and beyond.
As restrictions and timelines have varied by place, so have audience responses.
Different sectors in our community have faced specific challenges over recent years.
Combining evidence and expertise to explore important topics in the cultural sector.
Practical guidance and insights from an experienced team of audience developers.
In practice examples of how our tools and techniques support cultural organisations.
We help you deliver on your artistic vision, social purpose and business resilience.
Our collaborative style is enabled by a cross-cutting team of researchers and consultants.
Our data and development toolkit lets you share, compare and apply audience insight.
Our free national audience data and development tool
Our tool for touring companies in the performing arts
Tickets and support for our products
Top tips, thoughts and advice from The Audience Agency.
Jonathan Goodacre discusses developing and implementing a user-centered design thinking process through the large scale Creative Europe project Adeste+.