Thriving, not just surviving, in the arts and cultural sector requires resilience. The Audience Agency can help you build yours by maximising opportunities and bringing new perspectives to how you work.

Practically, this can mean finding ways to grow revenue, diversify funding streams, increase your reach and relevance to audiences and deliver a clear road map for change.

We can help you:

  • Diagnose your level of resilience 

    Identify challenges as well as measure success.

  • Design a resilience strategy

     Optimise your existing model and reduce risks through the smart application of insight and market intelligence.

  • Respond to opportunities 

    Recognise new things you can do and new people you can reach.

  • Implement change

     Transform your strategy, governance, business plans, people, processes and systems – and the value you bring to your public, communities and places.

  • Build capacity

     Provide hands-on support, mentoring and tools to allow you to continue to innovate, change and focus.

Services Include:

Understanding resilience workshop: from £500 per organisation

This introductory workshop is typically attended by senior decision makers from across the cultural sector and is designed for groups of 2 – 6 organisations. Together participants explore the concepts of resilience and build an understanding of how it may help their organisations thrive. Includes scenarios from the wider creative, third and public sectors and internationally. Dates to be arranged to suit participating organisations.

Resilience audit: from £1,250

A review of your organisational resilience – behaviours, systems, processes, organisational culture and performance versus benchmarks.

Innovation workshop for senior teams: from £900

  • External opportunities – looking at trends, changes in consumer and organisation needs, where there are gaps in the market for you to fill.
  • Internal assets and capabilities – brand, knowledge, skills, content, rights, data, physical assets etc that you can better exploit for public benefit or increased sustainability.
  • Choose one of these two areas to focus on.

Strategy and planning:

Through workshops, one-on-one interviews and collaborative drafting we can work with you to develop new strategies, new business plans or specific funding or project proposals. This may include, for example, enterprise development (new experiences, services, products) or alternative sources of funding and revenues from outside grant aid for culture.

Impact monitoring and evaluation:

Monitor the impact of your strategies through our standard programmes or something tailored to your organisational needs. We can help you build an evaluation framework for you to apply or conduct elements for you. Get in touch to find out more.

Download the full breakdown of resilience services offered by The Audience Agency in PDF format.

Get in touch to become more resilient now

"Reach, relevance and resilience are inseparable; in helping you to become more resilient, we connect them – across your strategies and plans, programme delivery, ways of working, and in the minds of those that deliver them."

Patrick Towell, Innovation Director

Our work with resilience

  • The Audience Agency has developed an extensive understanding of the pressures and challenges facing the sector, through years of advising and supporting a wide range of organisations, as well as delivering nationally strategic projects like Audience Finder Data Tools.

  • Our enterprise arm, The Audience Agency Tech Ventures (formerly known as Golant innovation), advises on and practically supports resilience in cultural organisations on behalf of Arts Council Wales, Creative Scotland and Arts Council England and directly.

  • Together, we did the biggest ever study of resilience in the cultural sector for Arts Council England alongside their strategy review 2020-2030.

Read our Resilience Report