Hello and welcome to Talking Evidence and Audiences, our monthly newsletter bringing you the latest audience research news, inspiration, tips and guidance for the arts, culture, museums and heritage world.
Are Vouchers and Memberships Good Presents?
We explored how likely people are to appreciate arts, culture, heritage and visitor attraction vouchers and memberships as presents, and which groups to target with them.
Who Buys Memberships and Gift Vouchers?
A closer look at the profile of people who are most likely to buy cultural memberships and gift vouchers.
Tackling Sector Challenges Together
A fundamental truth about change is that it's rarely technology that's the challenge, it's the people. In this feature article for Arts Professional Anra Kennedy talks about the value of peer learning and action research.
Rhymes and Reason
Our Director of Evidence and Policy responds to a recent debate on the use of AI in poetry and suggests that there may be more to read into it than meets the eye...
Stay up to date with our evidence about the sector in Audience Answers
New and noteworthy
- DCMS published results of a development study to design a new Youth Survey which focused on young people's engagement with five key activities including art or music groups, courses or clubs.
- Arts Marketing Association launched the updated version of an AI example policy produced by the AI Sector Support Group.
- We announced Trish Thomas and Angela Chan as keynote speakers for our upcoming conference on the value of digital.
- Here's an interesting post via Storythings discussing the pros and cons of using personas.
- Oliver Mantell was interviewed by CultureSuite in this CultureTalk Making Sense of Audience Data.
- Oliver is also leading on a new research project - commissioned by Arts Council England - looking at the Touring sector: the second of two open meetings takes place on Tuesday 10 December.
Join us for a TEA Break...
Our regular short TEA Break events are a great way to catch up on our latest audience research and sector knowledge, and discuss your own experiences.
 | TEA Break | Print Marketing - still worth investing in? Thursday 12 December, 2.00-2.45pm We asked people about their attitudes to printed marketing materials - and the answers could help you understand how to use print most effectively in your own organisation's marketing mix. |
If you missed our last TEA Break - Gift Vouchers & Memberships - you can catch up via the recording here.
 | We are now working in partnership on each wave of the Cultural Participation Monitor (keep an eye out for the next wave coming soon), if your organisation is interested in a robust source of information on a particular topic, get in touch. |
Do send us anything interesting you read, requests for future editions, and news of your events and insights you'd like us to mention to: hello@theaudienceagency.org
