Understand your community and market potential
Get to know who is in your local market, their behaviours, interests and preferences, and their attitudes to culture, heritage or arts engagement, by using both your own and The Audience Agency’s data sources.
An essential starting point for all plans, campaigns and strategies is knowing potential audiences and understanding how your offer may suit them – whether they are a community of place, interest, need or culture. Then you can combine this insight with what you know about your current audiences to identify the size and nature of opportunities for growth and audience development.
The session will use population data – drawing on The Audience Agency’s Population Profile Reports, Audience Answers dataset, Audience Spectrum segmentation, the Cultural Participation Monitor and examples from across the sector. And feel free to review what you know about your current audiences so that you can see how your own insights can be used to build your market potential picture.
Who
The webinar will be useful for those in engagement, marketing, development and similar roles, who are looking to use a data-led approach to exploring their market potential.
What will you learn:
This session will give you the practical tools to inspire you to build a picture of your communities, market-place or target audiences using available data and insight.
By the end of the session you will know how to describe audience groups, where there is potential and identify what else you want to find out about to help you form your plans and strategies.
Facilitators:
Catherine Bradley, Senior Consultant
Nancy Sheterline, Head of Wales
Format:
This session takes the form of a 90 minute workshop-style webinar.
If you're not able to attend the live webinar, we can send you a recording after the event. Please book via the button below receive this.
Access:
All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org