Deputy Chair of The Audience Agency and Chair of TAA Tech Ventures

Areas of expertise

  • Data analytics
  • Digitalisation and innovation
  • Social impact
  • International expansion

Steven is currently an Executive Coach and start-up Advisor and has become increasingly involved in the areas of diversity and inclusion and social impact. Until recently, he led a digital asset start-up, from seed through to profitability. He is Executive Director and Senior Advisor for PlusValue – a specialist consultancy providing ESG expertise in urban re-generation and impact investing. He also helps lead an international womens’ mentoring network and is Trustee for a charity supporting young adults at risk across the Balkans.

Steven Parker has a broad, international business background in various executive leadership roles – from strategy, through to marketing, product innovation and general management. From 2014-2017, Steven was Head of Consulting, Experian, EMEA, advising companies on how to use data for marketing and risk-based customer engagement and decisioning. Previously, Steven worked for Visa Inc. - the electronic payments company, initially as Head of Marketing, Products and Innovation and, latterly, as General Manager, Central and Eastern Europe. During his career, Steven has lived in many different countries, from Australia through to Hong Kong, South Africa and France and in variety of organisations - from major retail banks (HSBC, Standard Chartered), through to strategy consulting (Booz-Allen) and hospitality (IHG).

Steven has had a long-standing and active interest in the performing arts – for many years, he helped run community theatre groups in Hong Kong. Formerly a Trustee of Edinburgh’s audience development agency (The Audience Business) from 2005-2013, he has Chaired the TAA Tech Ventures subsidiary since late 2017.

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Audience Finder Global

A Tech4Good enterprise for the global cultural sector, providing audience insights and market intelligence for data-driven decisions, financial sustainability, and inclusive social impact.