The Audience Agency has unrivalled collective experience of working with the arts, heritage and cultural sector.

With a network of consultants across England, Scotland and Wales we support cultural organisations wherever they need us across the UK and, increasingly, abroad. Whatever the size of your organisation, or the nature of your challenge or project, we can support you.

Our experts can provide advice across specialist areas, from digital marketing to data analysis; strategy development to fundraising; partnership working to campaign implementation and more.

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Monique Ricketts


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Nancy Sheterline

Head of Wales

Nicky Hatton


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Nihal Pekbeken

Non-executive Director of TAA Tech Ventures

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Nina Douglas-BainĀ 

Planning and Capacity Manager

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Oliver Mantell

Director of Evidence & Insight

Patrick Towell

Commercial Innovation Director of The Audience Agency & CEO of TAA Tech Ventures

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Penny Mills

Director of Consultancy

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Peter McArdle

Qualitiative Research Assistant

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Rachel Oxton-King

Senior Product Designer