Audience Development Planning is a fundamental part of delivering your overall mission.
A clearly articulated audience development plan, communicated consistently across the organisation, is the key to growing and/or diversifying audiences sustainbly.
Take a look at the resources below to help get you started with Audience Development Planning.
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Top tips from our agents on how to get started with audience development.
Download our updated guide to creating an effective Audience Development Plan.
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A step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences
Want to find out about the demographics and levels of cultural engagement in your catchment or target area using full 2021 census data?
Automatically tag your ticketing system, database, or CRM records with next generation Audience Spectrum segmentation profiling, at an individual customer level.
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