Audience Answers Coming Soon!

Delving into different audiences' behavioural and attitudinal trends, topics and top stories emerging from the evidence.

The insights in this section are based on two main sources:

COVID-19 Cultural Participation Monitor

  • Top level and in-depth findings from our nationwide longitudinal panel survey of changing views about participating in creative and cultural activities through the pandemic.
  • This research is part of a national research programme led by the Centre for Cultural Value in collaboration with the Creative Industries Policy and Evidence Centre and The Audience Agency.

Audience Finder Data

  • This includes insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
  • As well as a report profiling audiences that returned to cultural organisations for in-person visits or performances between the first and second lockdowns.