Profiles

Delving into different audiences' behavioural and attitudinal trends, topics and top stories emerging from the evidence.

The insights in this section are based on two main sources:

COVID-19 Cultural Participation Monitor

Top level and in-depth findings from our nationwide longitudinal panel survey of changing views about participating in creative and cultural activities through the pandemic.
This research is part of a national research programme led by the Centre for Cultural Value in collaboration with the Creative Industries Policy and Evidence Centre and The Audience Agency.

Audience Finder Data

This includes insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
As well as a report profiling audiences that returned to cultural organisations for in-person visits or performances between the first and second lockdowns.

Cultural Participation Monitor

The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities through the pandemic and beyond.

Recent Key Insights

Findings from the Autumn 2022 wave of our Cultural Participation Monitor look at how, as the threat of Covid recedes in most minds, the cost-of-living crisis takes its place as the latest arts engagement challenge, even while personal creativity seems to be on the rise.

Audience Spectrum in the Context of COVID-19

Understand the impact of lockdown on the behaviours of different Audience Spectrum groups.

Audience Finder Data Tools

Understand who your audiences are. Discover who they could be.