This 5 minute survey, deployed by museums via their websites, social media and other e-communications, invites online audiences to help organisations to better understand visitors':
- Profiles
- Motivations
- Online habits
- Changes through COVID-19
See the Performing Arts' Digital Visitors Report as a PDF
Headline findings at a glance
Performing Arts' digital visitors are more likely (vs overall visitors/audiences)…
- To be a return web visitor (80% vs 66%)
- To be from a balance of age groups, reflecting the UK population
- To engage…to boost my mood (65% agree vs 58%)
- To view more online…than before Covid (68% agree vs 61%)
- To view a video or live stream (45% vs 26%)
- To donate to the organisation (4% vs 2%)