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  1. Feature | How to develop a meaningful digital strategy

    As work gets underway on a new industry-wide digital code of best practice, Katie Moffat outlines four fundamental principles underpinning a successful digital strategy.

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  2. Case in Point | Northern Broadsides

    How touring theatre company, Northern Broadsides, used Audience Spectrum to exceed its fundraising goals.

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  3. Portal | The Audience Agency's Open Data

    Open data is the idea that some data should be freely available for everyone to explore, analyse and republish as they wish.

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  4. Feature | Open to opportunities

    Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton.

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  5. Case in Point | PROCESSIONS 2018

    Working with Artichoke to evaluate one of the UK’s largest mass audience participation artworks, celebrating 100 years of votes for women.

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  6. Case in Point | Art UK

    Working with Art UK, a charity transforming access to the nation’s art collections, to diversify their online audiences.

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  7. Case in Point | Impact Marketing

    How Audience Finder helped Impact generate audiences for English National Ballet’s double bill Song of the Earth and La Sylphide.

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  8. Feature | Another year over and a new one just begun

    Taking a look back at the year's events and laying out some predictions for the cultural sector in 2019.

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  9. Snapshot | The Shows of Christmas Past

    A light look at some of the characteristics of festive audiences to Christmas Shows and Pantomimes.

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  10. Case in Point | British Council South America

    Working with the British Council in South America to deliver Learning and Community Engagement & Digital workshops.

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  11. Case in Point | The Roses Theatre

    How Audience Finder revolutionised The Roses Theatre’s fundraising and corporate sponsorship practices

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  12. Feature | Potential ways to partner with business

    Our Innovation Director, Patrick Towell, explores the established and emerging ways that arts and culture can work with business.

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  13. Case in Point | What is Resilience anyway?

    Working with Arts Council England to review the arts and cultural sectors’ understanding of the term ‘resilience’.

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  14. Audience Report | Museums

    This report demonstrates the breadth of people museums are able to engage through their diverse appeal, collections, learning activities and specialist knowledge.

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  15. Report | Cinegi Arts and Film Action Research

    Researching how a digital distribution service could bring filmed arts and cultural content to audiences in venues beyond mainstream cinemas.

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  16. Feature | A snapshot of older audiences

    What are the characteristics, interests and motivations of the over-65 demographic? Lucie reveals all.

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  17. Report | Art UK Audience Broadening Initiative

    We have recently worked with ArtUK to diversify their online audiences, specifically focusing on attracting BAME and 16 - 24 year olds.

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  18. Engagement Snapshot | Older Audiences

    The first in a series of snapshots focused on engaging audiences with specific profiles and needs

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  19. Case in Point | The National Gallery: Digital Behaviours

    Working with The National Gallery to evaluate their digital offering

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  20. Feature | Things we know about schools

    We've pulled together some key observations about how arts organisations can best engage and serve school audiences.

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  21. Feature | Using data to find the right schools

    How can an arts organisation be sure it is working with schools that represent its community? Lucie Fitton and Ashleigh Hibbins suggest combining arts, population and schools data.

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  22. Feature | A Practical Purpose: ACE's SSOs

    As we push forward with our plans to partner more closely with our fellow Sector Support Organisations, we're reflecting upon Arts Council England's intentions for this new community.

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  23. Audience Report | Outdoor Arts

    Outdoor Arts audiences are distinctive. Unlike audiences for many other artforms and cultural activities, they tend to be representative of the demographics of the public in their area.

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  24. Case in Point | Without Walls Associate Touring Network

    Three case studies celebrate the achievements of some of the Without Walls Associate Touring Network festivals.

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  25. Feature | Attracting audiences other artforms cannot reach

    Penny Mills asks what underlies Outdoor Arts’ unique potential to reach audiences that other artforms can’t or don’t and what we can do to support the sector.

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  26. Feature | Falling in love with data

    The process of decision-making should include hard evidence, so why do some arts workers seem determined to avoid the data that provides it, asks Patrick Towell.

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  27. Feature | Connecting a diverse programme with diverse audiences

    Sebastian Cheswright Cater explains how Sadler’s Wells talks to its audiences with personalised precision using bespoke segmentation modelling.

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  28. What will resilience mean in 2030?

    How can the arts and cultural sector build a more resilient future? Have your say by contributing to our survey

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  29. Feature | Audience Finder: What’s new?

    On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.

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  30. Feature | An insight into our green and pleasant land

    Is it possible that our impression of rural touring is outdated and even cynical? Anne Torreggiani and Jonathan Goodacre reveal how wide-ranging it is and who the audiences are.

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  31. Audience Finder: an introductory guide

    All you need to know to get started with Audience Finder

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  32. Feature | GDPR: How to get the job done

    Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips with. Here's some practical steps to take now...

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  33. Essentials of Audience Finder

    Watch this video to find out more about Audience Finder and how you can get started today...

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  34. Data Management Policy Structure

    Download our free resource to help you address data protection regulations...

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  35. Feature | What's the point of an Audience Development Plan?

    Writing an audience development plan isn't just a tick box exercise, it's a valuable process.

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  36. Essentials of Show Stats

    Watch this introductory video to help you get started with Show Stats...

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  37. Feature | Advertising with Facebook

    Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.

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  38. Feature | Meaningful Segmentation

    Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools can help develop approaches for multiple audiences...

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  39. Guide | Artform Coding for your ticketing system

    Ticketing system-specific guides to Audience Finder artform coding

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  40. Webinar | Social Media Effectiveness

    Katie Moffat talks through how to ensure your social media posts are effective...

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