Areas of expertise:
- Survey design and e-survey programming
- Segmentation profiling
- Quantitative data analysis
- Audience development reports
Salma’s role consists of building and delivering services for organisations in the creative, cultural and heritage sector by producing research analysis and statistical insights of their audiences. Part of her role involves the production of Area Profile Reports using geo-demographic classification systems.
Salma holds a BA degree in Economics and Finance from the University of Stirling (Scotland) followed by a MA degree in International Economic and Social Justice from Glasgow Caledonian University. Prior to starting at The Audience Agency, she worked in the VOLPOWER project – exploring the role of art for social integration and community building.