What a difference a year makes

2018 has been a rollercoaster for us all. In a year of extraordinary global and national uncertainty, the arts sector has pushed forwards with an ambitious agenda of change, resilience, equality and empowerment that we have been proud to encourage and support through our work with arts organisations and audiences.

Have a look through some of our best bits below

Image of Resource | Museums Audiences Report
Resource | Museums Audiences Report

This report demonstrates the breadth of people museums are able to engage through their diverse appeal, collections, learning activities and specialist knowledge.

Image of In the Field | The Audience Agency in South America
In the Field | The Audience Agency in South America

Working with the British Council in South America to deliver Learning and Community Engagement & Digital workshops

Image of Article | Potential ways to partner with businesses
Article | Potential ways to partner with businesses

Patrick explores the established and emerging ways that arts and culture can work with business, some of which break new ground.

Image of Audience Finder | A User's Story
Audience Finder | A User's Story

How Audience Finder revolutionised The Roses Theatre’s fundraising and corporate sponsorship practices

Image of Innovation | Democratising data processing
Innovation | Democratising data processing

The Audience Agency is working as part of an EU Commission funded project to enable small and medium scale organisations to get as much out of their data as big businesses.

Image of Report | Cinegi Arts and Film Action Research
Report | Cinegi Arts and Film Action Research

Collaborative research into how a digital distribution service could bring filmed arts and cultural content to audiences in venues beyond mainstream cinemas.

Image of Resource | Older Audiences Engagement Snapshot
Resource | Older Audiences Engagement Snapshot

What are the characteristics, interests and motivations of the over-65 demographic? Lucie reveals all.

Image of In the Field | Segmenting Sadler's Wells
In the Field | Segmenting Sadler's Wells

Sebastian Cheswright Cater explains how Sadler’s Wells talk to its audiences with personalised precision using bespoke segmentation modelling.

Image of Report | Art UK Audience Broadening Initiative Report
Report | Art UK Audience Broadening Initiative Report

We have recently worked with ArtUK to diversify their online audiences, specifically focusing on attracting BAME and 16 - 24 year olds.

Image of Article | Using data to find the right schools
Article | Using data to find the right schools

How can an arts organisation be sure it is working with schools that represent its community? Lucie Fitton and Ashleigh Hibbins suggest combining arts, population and schools data.

Image of Audience Finder | Introductory Guide
Audience Finder | Introductory Guide

All you need to know to get started with Audience Finder

Image of Innovations | Design Thinking for Audience Development
Innovations | Design Thinking for Audience Development

Be part of a fully funded, innovative Audience Development Training Programme, the first of its kind and open to arts professionals across the UK.

Image of Resource | Outdoor Arts Audiences Report
Resource | Outdoor Arts Audiences Report

Outdoor Arts audiences are distinctive. Unlike audiences for many other artforms and cultural activities, they tend to be representative of the demographics of the public in their area.

Image of Audience Finder | New for 2018
Audience Finder | New for 2018

On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.

Image of Innovation | Sector Support Organisations
Innovation | Sector Support Organisations

As we push forward with our plans to partner more closely with our fellow Sector Support Organisations, we're reflecting upon Arts Council England's intentions for this new community.

Image of Article | Falling in love with data
Article | Falling in love with data

The process of decision-making should include hard evidence, so why do some arts workers seem determined to avoid the data that provides it, asks Patrick Towell.