2018 has been a rollercoaster for us all. In a year of extraordinary global and national uncertainty, the arts sector has pushed forwards with an ambitious agenda of change, resilience, equality and empowerment that we have been proud to encourage and support through our work with arts organisations and audiences.
This report demonstrates the breadth of people museums are able to engage through their diverse appeal, collections, learning activities and specialist knowledge.
Working with the British Council in South America to deliver Learning and Community Engagement & Digital workshops
Patrick explores the established and emerging ways that arts and culture can work with business, some of which break new ground.
How Audience Finder revolutionised The Roses Theatre’s fundraising and corporate sponsorship practices
The Audience Agency is working as part of an EU Commission funded project to enable small and medium scale organisations to get as much out of their data as big businesses.
Collaborative research into how a digital distribution service could bring filmed arts and cultural content to audiences in venues beyond mainstream cinemas.
What are the characteristics, interests and motivations of the over-65 demographic? Lucie reveals all.
Sebastian Cheswright Cater explains how Sadler’s Wells talk to its audiences with personalised precision using bespoke segmentation modelling.
We have recently worked with ArtUK to diversify their online audiences, specifically focusing on attracting global majority and 16 - 24 year olds.
How can an arts organisation be sure it is working with schools that represent its community? Lucie Fitton and Ashleigh Hibbins suggest combining arts, population and schools data.
Be part of a fully funded, innovative Audience Development Training Programme, the first of its kind and open to arts professionals across the UK.
Outdoor Arts audiences are distinctive. Unlike audiences for many other artforms and cultural activities, they tend to be representative of the demographics of the public in their area.
As we push forward with our plans to partner more closely with our fellow Sector Support Organisations, we're reflecting upon Arts Council England's intentions for this new community.
The process of decision-making should include hard evidence, so why do some arts workers seem determined to avoid the data that provides it, asks Patrick Towell.