This 5 minute survey, deployed by museums via their websites, social media and other e-communications, invites online audiences to help organisations to better understand visitors':
- Profiles
- Motivations
- Online habits
- Changes through COVID-19
See the Galleries' Digital Visitors Report as a PDF
Headline findings at a glance
Gallery website visitors are more likely (vs overall visitors/audiences)…
- To be a first time web visitor (49% vs 34%): of which 80% have
never physically attended the organisations (vs. 74%) - To be from Black, Asian and other minority ethnicities*(11% vs 9%)
- To be highly culturally engaged (53% vs 44%)
- To purchase a ticket or something from the online shop (18% vs. 11%)