Delving into the audience behavioural and attitudinal trends, topics and top stories emerging from the evidence.

Audience Evidence so far includes:

  • Insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
  • Latest findings from our Digital Audience Survey about how audiences have responded to arts, culture and heritage online during lockdown.
  • Analysis of data from Indigo’s Act Two survey to understand ‘regular and frequent’ audiences’ reactions to digital cultural content.
  • Details about our new COVID-19 Cultural Engagement Population Study, that is currently underway, sampling the whole UK population and continuing into 2022 to give a nationwide picture of change over time.