COVID-19 Insights | Audiences | The Audience Agency

Delving into the audience behavioural and attitudinal trends, topics and top stories emerging from the evidence.

Audience Evidence so far includes:

Insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
Latest findings from our Digital Audience Survey about how audiences have responded to arts, culture and heritage online during lockdown.
Analysis of data from Indigo’s Act Two survey to understand ‘regular and frequent’ audiences’ reactions to digital cultural content.
A report profiling audiences that returned to cultural organisations for in-person visits or performances between the first and second lockdowns.
The first wave of findings from our COVID-19 Cultural Participation Monitor, our nationwide longitudinal panel survey of changing views about participating in creative and cultural activities through the pandemic.
A 'temperature taking' survey, conducted in partnership with Creative Scotland, of organisations across the nation and their audiences' attitudes to returning to culture post-COVID.

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Audience Spectrum in the Context of COVID-19

Understand the impact of lockdown on the behaviours of different Audience Spectrum groups.

Digital Engagement with Culture

The Audience Agency has analysed data from Indigo’s Act Two survey to understand ‘regular and frequent’ audiences’ reactions to digital cultural content.

Digital Audience Survey | Findings

Latest findings from The Audience Agency's Digital Audience Survey show how audiences have responded to arts, culture and heritage organisations moving so much of their offering online during the COVID-19 lock-down period.

Audience Spectrum Between Lockdowns

Between the end of the first lockdown and the start of the second, many cultural organisations opened for in-person visits or performances.

Scottish Intentions Survey

In partnership with Creative Scotland, The Audience Agency has conducted a 'temperature taking' survey of organisations across the nation and their audiences' attitudes to returning to culture post-COVID.

COVID-19 Cultural Participation Monitor

The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities through the pandemic.