Audience Evidence so far includes:
- Insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
- Latest findings from our Digital Audience Survey about how audiences have responded to arts, culture and heritage online during lockdown.
- Analysis of data from Indigo’s Act Two survey to understand ‘regular and frequent’ audiences’ reactions to digital cultural content.
- Details about our new COVID-19 Cultural Engagement Population Study, that is currently underway, sampling the whole UK population and continuing into 2022 to give a nationwide picture of change over time.