COVID-19 Insights | Audiences | The Audience Agency

Delving into the audience behavioural and attitudinal trends, topics and top stories emerging from the evidence.

Audience Evidence so far includes:

Insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
Latest findings from our Digital Audience Survey about how audiences have responded to arts, culture and heritage online during lockdown.
Analysis of data from Indigo’s Act Two survey to understand ‘regular and frequent’ audiences’ reactions to digital cultural content.
Details about our new COVID-19 Cultural Engagement Population Study, that is currently underway, sampling the whole UK population and continuing into 2022 to give a nationwide picture of change over time.

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Bounce Forwards | Audience Spectrum in the Context of COVID-19

Understand the impact of lockdown on the behaviours of different Audience Spectrum groups.

Digital Engagement with Culture | Exploring the Act Two Survey

The Audience Agency has analysed data from Indigo’s Act Two survey to understand ‘regular and frequent’ audiences’ reactions to digital cultural content.

Digital Audience Survey | Findings

First findings from The Audience Agency's Digital Audience Survey show how audiences have responded to arts, culture and heritage organisations moving so much of their offering online during the COVID-19 lock-down period.

The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study

Researchers from The Audience Agency embark on a new COVID-19 Cultural Engagement Population Study as part of a wider research project in collaboration with the Centre for Cultural Value and Creative Industries Policy and Evidence Centre.