Booker and population data through the lens of the new Audience Spectrum subsegments

We have recently released an exciting update to Audience Spectrum, launching an additional 20 sub-segments in addition to the 10 core segments.

Arts and culture organisations working in Wales will now be able to access analysis of their own audiences at greater granularity through these subsegments, via Audience Finder Answers.

Find out how here

Below we’ve taken a look at Wales through the lens of these new subsegments, analysing:

  1. Bookers (aggregated ticketing data from Audience Finder)
  2. Population data
  3. English population data (for comparison)

Wales AS Enhanced - chart.png

Wales AS Enhanced - Table.png