Engagement Snapshot | Older Audiences

The first in a series of snapshots focused on engaging audiences with specific profiles and needs

One in five people in England is over the age of 65, and the figure is growing. This is a large and diverse cohort spanning from recent retirees to great-grandparents. Delving into the data about older audiences can help the artistic sector think practically about the role we can play in building a fulfilling creative culture for eager to engage older audiences.

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