One in five people in England is over the age of 65, and the figure is growing. This is a large and diverse cohort spanning from recent retirees to great-grandparents. Delving into the data about older audiences can help the artistic sector think practically about the role we can play in building a fulfilling creative culture for eager to engage older audiences.
Case in Point | Stage Directions
Evaluating a Salford cultural and education partnership which co-creates theatre with children and young people.
Report | New data from new audiences
How The Audience Agency is innovating to help art galleries find out more about their visitors in a fun and interactive digital way.