The Audience Development Planner is a tool on the Audience Finder dashboard. To access simply login or create an account here.
You can create, save, edit and download multiple plans using this online template. Add in as little or as much information as you like and at any point you can generate a word document from the work you have already completed which can be further edited and shared with colleagues.
What is the Audience Development Planner?
A simple tool to help you create a plan focusing on the audiences you want to reach. You will need to include information about your visitors, some of which you will already have, some you may have to gather, some of which you can find in Audience Finder. The template will then help you use evidence to create a bespoke plan.
Why do I need one?
To translate your organisation’s business aims into short, medium and long term audience plans, be they artistic, social or financial, in an effective way. So you can:
- understand your existing visitors
- prioritise new audiences to reach
- set your strategic direction and create objectives and action plans
Resources to help you get started
Whether you are new to audience development planning or just in need of a refresher there are hints and tipsthroughout the Audience Development Planner, including links to helpful resources such as:
Has the shift to working from home moved the goal posts for local arts attendance? Oliver Mantell has been considering the evidence of attendance at live arts events.
Insights into UK arts organisations' necessary pivots to online content and engagement during the pandemic.