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  1. Feature | Insight Tools for Touring Companies

    New insight tools that can benefit touring companies and venues alike

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  2. Feature | The Engagement Bubble

    What’s next in the fight against declining audiences and exclusivity in the arts?

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  3. What did Audience Finder tell us about cultural spend in 2015?

    Check out our infographic on some of the key stats on cultural spend in 2015.

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  4. Audience Finder FAQs

    Your Audience Finder questions answered

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  5. Case Study | Do you have one audience?

    Lindsay Cook, Head of Marketing & Communications, at mac birmingham shares how her team use Audience Finder...

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  6. Case Study | Audience Finder: the CEO’s perspective

    Adam Buss Chief Executive Officer at QUAD shares his experiences of using Audience Finder

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  7. Feature | Are crowds ruining culture?

    Anne Torreggiani's response at Barbican's Battle of Ideas debate on whether crowds are ruining culture.

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  8. Event | Audience Finder workshops

    Highlights from our Audience Finder workshop tour...

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  9. Report | Who Donates Among Arts Audiences?

    While the majority of arts audiences are venue loyal, new research suggests donors behave differently...

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  10. Report | Contemporary Visual Arts Audiences

    Working together to understand and build audiences through Audience Finder...

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  11. Report | Outdoor Arts Audiences

    Working together to understand and build audiences through Audience Finder...

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  12. Insight into Museum Visitors

    Working together to understand and build audiences through Audience Finder

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  13. Report | Donor Research Summary

    Downloadable summary of our Donor Research report...

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  14. Case Study | National Museum of the Royal Navy

    Crowdfunding a conservation project

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  15. Guide | Data Comparisons

    What is a base and how do you choose one?

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  16. Case Study | Manchester Small Museums and Archives Network

    Using Audience Spectrum to develop a joint audience survey...

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  17. Case Study | Northern Stage

    Northern Stage has a better understanding of the differences between their online visitors and bookers...

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  18. Case Study | Using Audience Spectrum to segment mailing lists

    How Audience Spectrum has been used to develop The Audience Agency's Go See This and Family Friendly mailing lists...

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  19. Case Study | Norwich Theatre Royal

    Benchmarking your business and marketing performance against other organisations

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  20. Guide | An introduction to indexes

    This toolkit explains how indexes are useful in allowing us to compare data against a baseline average...

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  21. Case Study | Tricycle Theatre

    How survey data can provide a clearer picture into audience behaviour

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  22. Feature | Where do you sit on the Data Maturity Spectrum?

    It's an interesting question…

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  23. Guide | Web analytics

    Understanding reach and depth of digital engagement through Audience Finder and Hitwise: AudienceView...

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  24. Guide | Devising a segmentation for touring companies

    This toolkit illustrates how segmentation can be used by touring companies to build understanding of their audience groups, enabling them to get the fullest picture possible of their audiences...

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  25. Feature | More with less

    Four leaders discuss their approach to change and risk...

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  26. Case Study | The Actors Touring Company

    A community engagement and performing arts case study...

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  27. Guide | Getting started with the Audience Development Planner tool

    How to use our audience development planning tool and other useful resources...

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  28. Guide | Audience Development Planning

    Download our guide to creating an effective Audience Development Plan

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  29. Guide | Data collection in Audience Finder

    What types of data are collected in Audience Finder and how is it collected?

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  30. Guide | Data control in Audience Finder

    How do we use and manage participant data?

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  31. Resource | Dealing with digital change

    Some really helpful resources from Culture24 all about understanding your digital audiences...

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  32. Guide | Fundraising from audiences and visitors

    Why and how to do it...

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  33. Guide | Audience Spectrum

    How Audience spectrum differs from other segmentation tools and how to get the most out of it.

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  34. Feature | Measure for measure

    A think piece exploring the questions around how and why we measure art and culture...

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  35. Case Study | Theatre Centre

    Utilising a Google AdWords grant for charities...

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  36. Guide | Paid search advertising - beginner tips and resources

    A beginner's guide to understanding paid search advertising...

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  37. Benefits and features of Audience Spectrum

    Details on how and why The Audience Agency developed this new audience segmentation system.

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  38. Guide | Meaningful mapping

    How to use the geography of where your audiences live as a means to usefully segmenting your database...

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  39. Guide | Segmentation made simple

    How segmentation can inform your audience development plan with a step by step guide..

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  40. Case Study | London Theatres Consortium

    Understanding frequency of attendance by audience behaviour...

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