One in five people in England is over the age of 65, and the figure is growing. This is a large and diverse cohort spanning from recent retirees to great-grandparents. Delving into the data about older audiences can help the artistic sector think practically about the role we can play in building a fulfilling creative culture for eager to engage older audiences.

Engagement Snapshot - Older Audiences-1.png

Engagement Snapshot - Older Audiences-2.png

Download this resource as a PDF.