1. Keep building your digital offer

• 75% anticipate continue of doing more (33%) in future​
• Digital engagement greatly increased ​but not widened access​
• HAS attracted a next generation, culture-interested ​
• Younger, more ethnically diverse​
• Immersive-participatory (hybrid, social experiences)​
• Many organisations winding down their digital offers​
• Keep things regular, short​
• Fragmented opportunity: join up/ scale​

2. Get to know your younger audiences

• Younger audiences are less risk averse ​
• Show increased appetite to engage (than pre?)​
• An opportunity to experiment (esp hybrids)​
• Build in feedback/ co-creative –curatorial​
• Good news for metropolitan galleries​
• Those with children the most keen to get out​
• Big successes with learning/ curriculum online​

3. Enable social participation for wellbeing

• Participation “good for my wellbeing”​
• Social opportunities popular and linked to wellbeing​
• People across demographics interested ​
  in participatory activities online​
• Participation practitioners successfully used ​
  digital to increase and extend engagement​
• Co-creation practitioners ​
  are at high risk ​

​4. Build a 'cause'

• COVID has increased the numbers and extent to which people think of culture as a “good cause”​
• The numbers of those willing to support cultural organisations has slightly increased​
• People think the cultural sector has deserved extra support​
• Make sure your MPs know!​

5. Keep being flexible and visitor centred

• COVID demonstrated that we could be more user-centred​
• Refunds and flexible booking top measure​
• At-seat ordering, additional “Your Visit” information ​
• Top-rated benefit for digital “when I want to”​
• Going outdoors – “20% expect to do more”​
• Embed better access for disabled visitors: digital, physical​
• Convenience as a hygiene factor​
• Expectations may have changed​

6. Go Local

• Nearly 40% audiences said they would be doing cultural activities more locally in future (lower museums)​
• 90% of “work from homers” will continue​
• More likely high engaged groups​
• Are regular visitors before and during Lockdown​
• Tend younger or to have children​
• Keen interest to return​
• New campaigns and offers​
• New partnerships to boost local connections and identity​