Get to know your audiences by asking them about themselves and their motivations.

Audience surveys are a powerful tool to help understand your audiences: who they are, why they engage with you, and how they feel about what you do.

Equipped with this knowledge you can:

  • optimise your programme and engagement tactics
  • monitor progress towards your audience development goals
  • evidence your impact to your board and funders.

Our Audience Answers surveys are available to all arts, culture and heritage organisations, and designed to make getting high quality audience insights as easy as possible.

You’ll see responses as they come in via your organisation’s Audience Answers dashboard, collated into easily digestible summary charts and tables as well as full data downloads in csv format.

Audience Answers surveys also:

  • are available in a range of collection methods: post-visit by email, or face to face on paper or tablet
  • guarantee robust question design
  • offer continuity of process and reporting, year on year
  • come with a range of support, training and peer-learning opportunities
  • can include the questions required by Arts Council England NPOs for reporting via the Illuminate platform and other funders.

We have three survey plans available on an annual subscription basis, to suit your budget and the level of insight and support you need.

Choose the Survey Plan that gives the answers you need:







Get started with the tools to capture your audience data

Learn more with greater insights and in person data support Dig deeper with additional insights and year long digital and in person services

Includes a UK survey template of your choice in two methodologies, summary reporting, Audience Spectrum profiling at regional and national levels and access to webinars and community resources.

Includes everything in the Snapshot plan, plus... additional questions and delivery methods, online insights dashboards, Audience Spectrum profiling of your own organisation, and more...

Includes everything in the Essentials plan, plus... survey design consultation, deeper-dive Audience Spectrum, end-of-year summary presentation for your team, and more...

£200 annually

(subsidised in Scotland & Wales)

£1,440 annually

(subsidised in Scotland and Wales)

£2,400 annually

(subsidised in Scotland and Wales)

See everything included in our plans

Request a Snapshot survey

Get in touch to discuss an Essentials or In-depth survey plan

Can't see exactly what you need? A range of add-ons are available. Speak to us for details and costs.

Need bespoke supportget in touch and talk to us about our evaluation and impact services.

Already have a survey set up? Visit Audience Answers to see your insights

Log in to Audience Answers

Terms & Conditions

  • Minimum contract 1 year
  • Effective from 1st April, 2024, our packages will not include an 'Illuminate Ready CSV'. To ensure seamless data transformation for your reporting to Arts Council England via Illuminate, please opt for the "quarterly Illuminate transformation" when placing your survey order. If you do not select this option, you will need to transform the data yourself.
  • In year upgrades available
  • Not all benchmarking online initially but through reporting/individual dashboards
  • Implementation dates for new features may be subject to change
  • By using our Survey offer, you agree to TAA processing your data as part of your reporting. All clients remain as owners of their data.