Audience Answers Coming Soon!

Gather key insights into your bookers, whatever your size, focus or funding status.

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Re-designed for and with cultural organisations, Audience Answers' new Ticketing package builds on the 10-year development and success of Audience Finder Data Tools in the field.

This next generation of data capture and insight tools:

  • comprises flexible, free and paid-for options, depending on the level of insight and support you need,
  • is an evolving service, with popular functionality and benefits being introduced during the year.
  • continues to be developed based on your feedback, and inline with updated funder requirements as they become known,
  • provides key ticketing metrics at a glance on your overview dashboard,
  • features analysis of advance bookings, as well as embedded Audience Spectrum and mapping to help you manage different audiences,
  • and tracks trends over time, providing continuity for existing users.

Choose the Ticketing Plan with the answers you need:







Start with simple tools to get a snapshot of your audiences

Learn more with greater insights and in person data support Dig deeper with additional insights and year long digital and in person services

Includes reporting, sales metrics, Audience Spectrum segmentation of your bookers, catchment area profiling, access to webinars, community resources, and more...

Includes everything in the Snapshot plan, plus... individual production level data analysis, custom benchmarking comparisons, deeper-dive Audience Spectrum profiling, and more...

Includes everything in the Essentials plan, plus... tailored analysis from consultants, on-hand support, quarterly custom reports, end-of-year presentation for your team, and more...



Coming Soon


Coming Soon

Find out more about the new overview dashboard

Are you an existing TAA Ticketing user? Speak to us for details of our introductory rates exclusively for you.

Can't see exactly what you need? A range of add-ons are available. Speak to us for details and costs.

Want to know more about what's coming up in Audience Answers? Read about the other upgraded features of the Audience Answers Toolkit arriving this year.

Terms & Conditions

  • Existing customer discount applies for first year only, applicable to both annual and quarterly billing
  • Onboarding is dependent on your ticketing provider
  • Existing customers who have split their data will be migrated across
  • Minimum contract 1 year
  • In year upgrades available
  • Not all benchmarking online initially but through reporting/individual dashboards
  • Implementation dates for new features may be subject to change