Audience Spectrum segments the whole UK population by their attitudes towards culture, and by what they like to see and do. It is the most accurate tool the sector has ever had to help target audiences and include a wider public.
Use the 10 different segment profiles to understand:
WHO lives in your local area,
WHAT your current audiences are like,
and HOW you can build new ones.
More about Audience Spectrum
Audience Spectrum profiles the population at household and post-code levels and can be used as a tool for prospecting and data-tagging as well as profiling and mapping. Over 1000 organisations (large, small, ticketed and non-ticketed) are now using it practically and strategically. Register with Audience Finder Answers to discover how your own audiences profile against the Audience Spectrum segments.
Get even more from Audience Spectrum
Spectrum through Covid
Understand the impact of the pandemic on the behaviours of different Audience Spectrum groups. We've collated an overview of how the 10 segments are responding, the significance of demographic factors and what we as cultural providers can do to connect.
Audience Spectrum Profiling
Whether you are using Audience Finder or not, you can get an even clearer understanding of your audiences and target area through bespoke profiling, including detailed commentary, illustrative maps and profiles of the kinds of audience groups that dominate your local area.