Audience Spectrum segments the whole UK population by their attitudes towards culture, and by what they like to see and do. It is the most accurate tool the sector has ever had to help target audiences and include a wider public. And it just got even better, with 20 new subsegments that enable greater precision profiling than ever before.
Audience Spectrum profiles the population at household and post-code levels and can be used as a tool for prospecting and data-tagging as well as profiling and mapping. Over 1000 organisations (large, small, ticketed and non-ticketed) are now using it practically and strategically. Register with Audience Finder Answers to discover how your own audiences profile against the Audience Spectrum segments.
Use Audience Spectrum to understand:
WHO lives in your local area
WHAT your current audiences are like
HOW you can build new ones
The next generation of Audience Spectrum brings even greater benefits to users by:
NEW FEATURES | In Action
Some in-practice examples of the unprecedented detail the new Audience Spectrum subsegments can provide: