Make the most accurate segmentation tool that the cultural sector has ever had work its hardest for you and your audiences

We have a range of enhancements available to help you get the most out of the next generation of Audience Spectrum, allowing you to better identify, approach and market to the right people, at the right time, in the right way for them.

Make Audience Spectrum work even harder for you ▼

Audience Spectrum Licensing

Tag your database annually

From £1,750 +VAT

Purchasing an Audience Spectrum Licence allows you to tag your records in your ticketing system, database, or CRM at an individual customer level, in order to easily profile your audiences and create targeted marketing campaigns.

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Audience Spectrum Persona Workshop

Understand your core segments

Add on to License, £450 +VAT

We’ll work together to explore the segments most prevalent in your own audiences and develop example personas that feel real and relevant to you. You’ll also learn how you could apply this knowledge to your day to day work.

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Audience Spectrum Profiling Report

Get a snapshot of your audiences

From £250 +VAT

These one-off reports show and explain the proportion and profiles of each Audience Spectrum segment in your audience, compared with the overall Audience Spectrum profile of the population in the area of your choice, at that point in time.

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Audience Spectrum Bespoke

Create personalised segmentation

From £5,000 +VAT

Using our existing Audience Spectrum expertise, we identify the segments that really matter for your organisation and then build a unique segmentation model, complete with locally relevant mapping, bespoke resources and pen portraits.

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Explore the NEXT GENERATION OF AUDIENCE SPECTRUM, with 20 new subsegments for unprecedented precision profiling...