This group uses social media and smartphones daily but may not have access to a home computer, so may rely on school and library machines for homework.

Explore the online arts, culture and heritage activities of Frontline Families:

General Engagement

This group, of all the segments, have amongst the highest use of the internet and email and are the most likely to use Facebook every day

  • They also frequent other social media and make extensive use of texting and free messaging.
  • Many do not have a landline, so their mobile phones are their communication channel and lifeline; it will invariably be a smartphone, or whatever comes with a basic package or pay as you go service with some using the internet via a tablet rather than laptop or desktop computer.
  • Some will access information through computers at a local library.
  • They also have the highest take-up of games consoles, which may have been a popular way of keeping occupied during lockdown.

Arts and Culture

While their use of the internet is high, it may not be their primary source of information about cultural activities.

  • They do use social media for finding out what’s happening locally and, for some, to chat about what they are doing, which may well include cultural activity.
  • A few have participated in some digital creativity – films or animations made on their home computer or smartphone, inspired by YouTube, TikTok and TV.
  • Otherwise they will be using online sources to access a wide range of entertainment, from YouTube to music sharing sites for downloading music.

Other LOW engaged spectrum groups