Check here for regular updates into audience trends and behaviours as they change.

You’ll find both general insight about audiences and engagement here, plus new opportunities to understand your own visitors and participants.

In the Evidence Hub you can explore:

  • Essential analysis tracking revenue changes from The Audience Finder data-set – the largest of its kind in the world.
  • Our new free Digital Audiences Survey to give you a comparative snapshot of your online audiences.
  • Insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
  • Using Evidence To… route-maps, designed to help you navigate your own data and The Audience Agency’s resources to clear key hurdles for bouncing forwards.
  • A round-up of other resources and research being conducted across the sector.

News and research services are updated every week so that you can use the Hub to help you make informed decisions without needing to trawl lots of different online sources.


Download the transcript of this introductory video

Get regular Evidence Hub updates through our newsletters


Explore the Evidence Hub:

Image of Bounce Forwards | Revenue Tracker
Bounce Forwards | Revenue Tracker

Delving into Audience Finder ticketing data to understand the impact of COVID-19 on venue incomes.

Image of Bounce Forwards | Digital Audience Survey
Bounce Forwards | Digital Audience Survey

A new free survey to give you a comparative snapshot of your digital audiences as you adapt your online offer.

Image of Bounce Forwards | Audience Spectrum in the Time of COVID-19
Bounce Forwards | Audience Spectrum in the Time of COVID-19

Understand the impact of lockdown on the behaviours of different Audience Spectrum groups.

Image of Bounce Forwards | Recovery Route-Maps
Bounce Forwards | Recovery Route-Maps

Our Using Evidence To… route-maps are designed to help you navigate your own data and The Audience Agency’s free resources to clear key hurdles for bouncing forwards.

Image of Bounce Forwards | Research Round-up
Bounce Forwards | Research Round-up

A regularly updating summary of all the best COVID-impact research being conducted across the sector.

Image of Bounce Forwards | Community Stories
Bounce Forwards | Community Stories

Organisations in our community have been telling us about their experiences adjusting to these unprecedented circumstances, what their COVID-19 response strategies are, and how they're playing out.