Our UK-wide evidence and insights are compiled around the belief that audiences should be at the heart of any solution. The more we know, the better we serve them.
We draw on a wide range of data sources and expertise to bring you up-to-date objective evidence about audiences' attitudes and behaviours, taking into account:
Considering how the Levelling Up agenda aligns with what we know about lower engaged audiences, supported by the deeper level of precision profiling provided by our Audience Spectrum enhancements.
Findings from the Summer 2023 wave of our Cultural Participation Monitor look at a wide variety of factors that affect if and how audiences interact with live cultural event venues, including their social and environmental values, behavioural expectations, cost-of-living concerns, and comfort with online screening options.
Delving into Audience Answers ticketing data to monitor sales across the sector.
As both patterns of engagement and cultural organisations’ needs are changing, Audience Spectrum is evolving to meet them.
Looking at which audiences are most and least willing to attend live events in the near future and which are more or less likely to have already booked for them.
Feelings of societally imposed restriction are old news for audiences with disabilities, which is perhaps partly why they have been so ready to embrace culture differently through COVID.