Audience Spectrum Profiling

Want to understand more about your audience profile and the characteristics of who lives in your target area? Our Audience Spectrum Profile reports can help.

All reports now include the next generation of The Audience Agency’s Audience Spectrum segmentation. 

Snapshot

Essentials

Snapshot +

In-depth

Essentials +

The snapshot report shows the proportion of each Audience Spectrum segment in your existing audience, compared with the overall profile of the population in the area of your choice.

Example Report

Adds commentary and detail about segments that are particularly notable in your audience, compared to your target population, and includes maps to illustrate your potential reach.  

Example Report

Both reports can also be produced to include a Mosaic profile. Mosaic is Experian’s consumer classification system that helps you to understand an individual's likely customer behaviour.

About Mosaic

£250+ VAT

£375 + VAT

£525 / 700 + VAT

Order an Audience Spectrum Profile Report

If you have a further question about the Audience Spectrum Profile reports, contact us at sales@theaudienceagency.org to find out more.

Audience Spectrum

Segmenting the UK population by their attitudes towards culture, and by what they like to see and do.

Guide | Segmentation made simple

A step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences