Use Audience Spectrum to understand:
|
|
|
|
Audience Spectrum segments the whole UK population by their attitudes towards culture, and by what they like to see and do. It is the most accurate tool the sector has ever had to help target audiences and include a wider public. And with the addition of 20 new subsegments in 2022, its profiling power is more precise than ever before.
Audience Spectrum profiles the population at household and post-code levels and can be used as a tool for prospecting and data-tagging as well as profiling and mapping. Over 1000 organisations (large, small, ticketed and non-ticketed) are now using it practically and strategically. Register with Audience Answers to discover how your own audiences profile against the Audience Spectrum segments.
Profile your own audiencesMake the most accurate segmentation tool that the cultural sector has ever had work its hardest for your organisation and audiences |
Top tips for using spectrumUnderstand how to practically implement the deeper insights that the newly in-depth Audience Spectrum Subsegments provide |
Explore Audience Spectrum segments to get startedâ–¼
Find out more about each of the 10 culturally active segments and the 20 new subsegments that enhance them in Audience Answers, including information about behaviours, attitudes and preferences for arts, culture and heritage organisations:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|