Storytelling is one of the most basic human skills, it’s fundamental to the way that people communicate with each other. It’s one of the best ways a cultural or creative organisation can both grow new audiences or deepen their relationship with the audiences they already have. All cultural and creative organisations are a treasure trove of fascinating stories. But they don't always tell them that way. To make sure you can use storytelling to meet your strategic aims organisations need to develop a content strategy. Richard has been talking to experts in the field to learn more about the power of stories.