the audience agency

The Digital Culture Compass is a new, FREE online toolkit to support arts, culture and heritage organisations to integrate digital technology into their work.

Digital can help you in lots of ways, from reaching more people with your marketing, to managing your finances better. Want to make the most of digital in your organisation, but not sure where to start? We've got you covered...

The Digital Culture Compass is made up of:

  • a Tracker to help you find out your strong points and areas you might want to develop.
  • a Charter of best practice to give you the inspiration you need on your digital journey.

You can view your progress on the website with the Tracker, and also sign up to the Charter – to show you’re up for the challenge of doing digital better!

EXPLORE THE DIGITAL CULTURE COMPASS


More information:

The Digital Culture Compass has been developed as part of the wider Culture is Digital initiative – a set of recommendations made by the DCMS on improving the digital capabilities of arts, heritage and culture. Following research and consultation involving a variety of organisations, we are confident that the tool is uniquely relevant to the needs of the cultural and heritage sectors.

The Digital Culture Compass has been commissioned by Arts Council England in partnership with The National Lottery Heritage Fund. It was developed by a partnership led by The Space and including Creative Co-op, Culture24, The Audience Agency/Golant Innovation and the University of Leicester.

Using the Digital Culture Compass is not mandatory for anyone funded by the Arts Council or The National Lottery Heritage Fund. Instead it’s a freely available optional resource, there for any organisation, at any part of their digital journey.

EXPLORE THE DIGITAL CULTURE COMPASS

Image of The Audience Agency Group helping to deliver DCMS Culture is Digital policies 
The Audience Agency Group helping to deliver DCMS Culture is Digital policies 

The UK is arguably one of the leading countries at exploiting opportunities that arise at the intersection between culture and ‘digital’.

Image of Case in Point | Immersive tools for democratic placemaking
Case in Point | Immersive tools for democratic placemaking

Working with partners on the 'Futurescapes' project that explores how immersive media can empower and include communities in the design and future of their public spaces.
Image of Case in Point | Digital strategy for Kresen Kernow
Case in Point | Digital strategy for Kresen Kernow

Working with Cornwall Council to win £11.7m in NLHF funding for a new archive centre for Cornwall.
Image of Digital Strategy  
Digital Strategy  

We can help you effectively embed a digital mindset across your organisation & develop a winning digital strategy.

Image of Report | The adoption of digital technology in the arts
Report | The adoption of digital technology in the arts

This report is intended specifically to help Welsh arts organisations adopt and make use of new digital technologies – and to transform their business models as a result.
Image of Feature | Can the arts tackle digital exclusion?
Feature | Can the arts tackle digital exclusion?

New research highlights how cultural organisations could play a key role in demystifying the internet to non-users, writes Katie Moffat.
Image of Report | Creative People and Places: Digital Engagement & Opportunities
Report | Creative People and Places: Digital Engagement & Opportunities

Insight and practical recommendations for how CPPs can harness digital tools more effectively.
Image of Case in Point | Building an open source CRM for the Cultural Sector
Case in Point | Building an open source CRM for the Cultural Sector

Golant Innovation worked with Artsadmin to create KIWI - a CRM designed specifically for the cultural sector.
Image of Case in Point | English Heritage Online
Case in Point | English Heritage Online

Working with English Heritage to evaluate the impact and effectiveness of their online curatorial content.
Image of Feature | How to develop a meaningful digital strategy
Feature | How to develop a meaningful digital strategy

As work gets underway on a new industry-wide digital code of best practice, Katie Moffat outlines four fundamental principles underpinning a successful digital strategy.
Image of Case in Point | The National Gallery 
Case in Point | The National Gallery 

Working with The National Gallery to evaluate their digital offering.
Image of Digital Impact
Digital Impact

We help you to use digital to be strategic, mission-led and to operate more efficiently. This opens opportunities to grow and engage audiences, to improve your organisational digital skills and capacity and to increase revenue streams.

Image of Feature | Digital has no purpose in isolation
Feature | Digital has no purpose in isolation

Digital is not what you should be getting excited about – and the NLHF knows this.
Image of Operating Digitally
Operating Digitally

We help organisations to understand their digital maturity, weave digital into their fundamental operational strategy and deliver digital projects to the highest standard.

taa icon Created with Sketch. user logo

Contact

Helpdesk
taa icon Created with Sketch. user logo

Login

Audience Answers
taa icon Created with Sketch. user logo

Explore Profiles

Audience Spectrum