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    Image of Build strong relationships with the audiences you have, and those you are yet to discover.

    Build strong relationships with the audiences you have, and those you are yet to discover.

    Image of Achieve meaningful creative and cultural change, working in place-based partnerships.

    Achieve meaningful creative and cultural change, working in place-based partnerships.

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    Use our data and development toolkit to share, compare and apply audience insight.

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  • EVIDENCE
    Image of Changing cultural participation patterns through the pandemic and beyond.

    Changing cultural participation patterns through the pandemic and beyond.

    Image of As restrictions and timelines have varied by place, so have audience responses.

    As restrictions and timelines have varied by place, so have audience responses.

    Image of Different sectors in our community have faced specific challenges over recent years.

    Different sectors in our community have faced specific challenges over recent years.

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  • RESOURCES
    Image of Combining evidence and expertise to explore important topics in the cultural sector.

    Combining evidence and expertise to explore important topics in the cultural sector.

    Image of Practical guidance and insights from an experienced team of audience developers.

    Practical guidance and insights from an experienced team of audience developers.

    Image of In practice examples of how our tools and techniques support cultural organisations.

    In practice examples of how our tools and techniques support cultural organisations.

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  • ABOUT US
    Image of We help you deliver on your artistic vision, social purpose and business resilience.

    We help you deliver on your artistic vision, social purpose and business resilience.

    Image of Our collaborative style is enabled by a cross-cutting team of researchers and consultants.

    Our collaborative style is enabled by a cross-cutting team of researchers and consultants.

    Image of Our data and development toolkit lets you share, compare and apply audience insight.

    Our data and development toolkit lets you share, compare and apply audience insight.

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Snapshot | The Shows of Christmas Past

A light look at some of the characteristics of festive audiences to Christmas Shows and Pantomimes
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Christmas Shows and Pantomimes are a chance to engage audiences that are not typical theatre-goers. Social, family-minded groups like Trips and Treats and Dormitory Dependables are the bread and butter of the holiday season, so what do we know about them and their booking habits for festive outings? This snapshot takes a peek.

The Shows of Christmas Past - snapshot

Download the Christmas Audiences Snapshot as a PDF

The Shows of Christmas Past Data Snapshot PDF

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Feature | Home Office, Home Crowd?

Has the shift to working from home moved the goal posts for local arts attendance? Oliver Mantell has been considering the evidence of attendance at live arts events.

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Case Studies | Covid-19 Crisis

Insights into UK arts organisations' necessary pivots to online content and engagement during the pandemic.

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