Audience Spectrum Profile | Northern Ireland
Tools and evidence sources to help you understand, contextualise and advance your organisation's relationship with existing and untapped audiences:
As in other areas of the UK, the arts, culture and heritage sector in Northern Ireland has been faced with unprecedented challenges in recent years, prompting organisations to adapt to new ways of working.
Audience Spectrum Profile | Northern Ireland
Audience Spectrum
Segmenting the UK population by their attitudes towards culture, and by what they like to see and do.
Cultural Participation Monitor
The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities through the recent and ongoing crises, and beyond.
Sales
Delving into Audience Answers ticketing data to monitor sales across the sector.
Sectors
Different sectors in our community have faced specific challenges over recent years.
Profiles
Delving into different audiences' behavioural and attitudinal trends, topics and top stories emerging from the evidence.
Digital
We've been gathering evidence about how arts, culture and heritage audiences have responded to online content during the crisis.